14 ways to charge higher prices

Friday Copy Over Coffee ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Friday Copy Over Coffee ☕  In today's Friday Copy Over Coffee newsletter I’m going to show you how to charge more for your products & services. The sad, boo-hoo reality of the world: most business owners (not all) don’t value copywriters properly. We could explore why but I don’t care to... somethings in life just don’t make no sense. We gotta get on with it. There is good news however... Just because you can’t change this initial perceived value, doesn't mean you can't create & manufacture more value for yourself in other ways. "Manufacture" might be the wrong word -- it's actually more aggressive than I intend it to be. It’s more like "explaining" your higher value. Below is a list of a ways to establish a higher value for your copywriting products/services. These are the things that we place more value on. I'm not saying I agree with how we value things as a culture... but this is the reality of it: - Higher Prices. We value things that cost more, straight up. We’ll value something more if it’s priced higher and then we get a coupon code so to speak to bring the price down. - Scarcity. We’ll pay more for things that are scarce or hard to get. FOMO. - Overall strategy/system vs tactics. This is likely one reason a "marketer" will carry more perceived value than a copywriter. Strategy seems to infer experience and the inclusion of the necessary component tactics. - Clear path to an immediate benefit (like money). People will pay more for a coding bootcamp with an implied "job" waiting at the other end than for an online course that simply teaches the skill. - Social proof. "Other people are getting the benefit? I want that." FOMO. - Weight. Heavier things "feel" more valuable. Light-weight but well-built is valued more too. This could mean you promise more content or less (hyper-focused) content. - Story attached to a product/service. Items with stories seem more valuable. Nostalgia attached to an item. We save all kinds of things we don’t need because we’ve attached sentimental value to them. - Experiences are valued highly. - NOW is valued higher than LATER. - Pretty or simple things are valued highly. - Length. We give more time to things that are longer. If it's 10 paragraphs, we’ll read 1 paragraph. If it’s 10 pages, we’ll read the first page (More time to sell). - Technology. We value technology. - New or old enough to trigger nostalgia. We'll pay more for new. - Things that carry authority and expert approval are valued higher. This is really just a partial list to get your brain turning. So the immediate action item is to try to add some value boosters like these to your products/services or how you describe your products/services. Immediate Action Ideas: - Develop your backstory or your service's backstory. - Tally up the value of the components of your product/service. - Don't take on unlimited clients (unless you have other established value - like high prices). - Sell overall strategies/systems. "Content system" vs just a "Twitter content system". - Sell the clear path to an immediate benefit type of product/service. - Work on the "experience" of hiring you or working with you. - Incorporate the newest technology. That's it for today. Have a great weekend! - Derek +++++ When you're ready, here's how I can help: Write better sales copy: [CopyHour]( Write better email copy: [Daily Email Income]( Write for a client (beginners): [Anyone Can Get Their First Copywriting Client]( Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA