Newsletter Subject

Trying to build a list in Thailand

From

copyhour.com

Email Address

derek@copyhour.com

Sent On

Wed, Jun 28, 2023 09:57 PM

Email Preheader Text

How to build a list from ZERO ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to build a list from ZERO (part 5) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ In 2010 I was living on tiny little island in the Gulf of Thailand called Koh Tao. One night while out for dinner, my friend and I were chatted up by a strange older man, an expat. We made the mistake of telling him that we were copywriters ("online marketing writers"). He got very excited to tell us about his business idea and that he needed help scaling up. His idea was wilder than we ever could have imagined: He ran a "surrogate lovers" service. A surrogate lover was a Thai woman or man who would pretend to be your girlfriend or boyfriend while you got over a bad breakup or the death of your spouse. He was curious what we thought of his business. He assured it wasn’t a sexual thing (rigggghhht)... but the entire conversation freaked us out so we politely took his business card and left. Now, actually, I'm not shitting on this guy's business idea. There are AI chatbot boyfriends and girlfriends doing exactly what he was advertising. I'm using this story to talk about how to approach surveying people. When I say, "you should survey people on your list" you probably wince a little bit or don't see the point. Typical surveys feel a lot like this weird guy... "Why are you asking me this? I don't need this." Typical surveys fail for 3 main reasons: They're sent to the wrong audience at the wrong time and they collect the wrong information. Remember our process for building a list starting from zero. 1. Pick an overall market NOT idea, product or business model. 2. Niche down into something that people or businesses in that market BUY. 3. Put together a "client attractor" to get people who likely buy things onto your list. There are 3 we discussed: 1) Quizzes 2) tips & tricks newsletter (with potentially some "Lead bait" to get them onto that newsletter or 3) a "challenge". 4. Pick 1 traffic source that makes sense for the buyers of stuff to be on (be prepared to change it) AND that makes sense for your budget, timeline & existing resources (knowledge/connections). Once people start to trickle onto our list we need to do 2 things immediately (as soon after the opt-in as possible). 1. Send them the unique 30-Second Survey. 2. Send them offers. We need to identify if we're attracting buyers of stuff and also figure out what exactly they're buying. We want to know if we have buyers because that's a signal that our traffic source choice is good. We want to know what they're buying so we can build something or sell them things they want. Or use that info to find more people to get on our list. Change our client attractor, etc. The 30-Second Survey will help you identify not only what they're buying, but also what's missing from what they're buying and what they actually might want to buy in the future. All this info is entrepreneurial gold. Here's what the process looks like: Along with the 30-Second Survey you can also start immediately "sending" offers. I put "sending" in quotes because I'm not talking about churn and burn. You can just do regular content in your emails and have "ads" or sponsorships in there. You can also do affiliate offers with some training on how or why to use the product involved. There are far too many intricacies to sort out here in an email but you get the overall point: Get them on a list and immediately survey them looking for buyers & what they buy... and start putting offers in front of them (subtly or overtly) looking for buyers and what they buy. Now, I'm putting together a full video training course on the topic of building lists from zero for copywriters. I have almost everything laid out and I'll be basing this heavily on my experience growing the CopyHour list from scratch. I built CopyHour with a simple challenge, surveyed buyers, and then grew into the millions from there. But I need your help. I want to make sure this training is hyper-focused to your situation & wants. What type of email list do you want to build? Click the one that interests you the most. I'll then be able to see which tag has the greatest interest. Click ONLY one: [Preference One: "I want to build an email list that could sell my personal brand / business / marketing / copywriting-related services or products."]( ---- [Preference Two: "I want to build an email list on a topic unrelated to my personal brand / copywriting / marketing / business that I'm interested in. Like parenting, or golf or knitting, etc."]( Cheers! - Derek +++++ Recommended product: [Daily Email Income]( (What emails to write to the list you're building). Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789

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