Newsletter Subject

Baloney! That 75k/year study

From

copyhour.com

Email Address

derek@copyhour.com

Sent On

Tue, Jun 13, 2023 06:00 PM

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The more money you have… The happier you are. But apparently that’s something that a bunch

The more money you have… The happier you are. (Who would have guessed?) But apparently that’s something that a bunch of researchers had to double check. A previous study (I'm sure you've seen) said that once you hit $75,000 in earnings, you hit the peak of your emotional well-being (ie. no extra money will make you happier). But a newer study has debunked all that… It found there’s actually no peak (as far as they can tell) and your happiness continues to grow the more you earn. Credit: So if you’re unhappy, the solution is simple: just make more money. I’m kidding - sort of. I actually have a theory for this: After a certain income level, your focus switches from beating your competition to beating yourself. By beating yourself, I mean basically that you just try to be better than the "you" from yesterday. You use the competition as a simple bench mark but beating them isn't the main goal. At higher income levels you have the room to think clearly because you've escaped the "rat race". Notice the words used when describing lower income levels. "Rat race". "Keeping up". "Getting ahead". Competition is inherent. Competition is the focus. When you get to the higher income levels you have the mental space to realize that you cannot control your competition. Again, you can only use them as a bench mark (ie, "how many hours should I put in?" but then you develop your own efficient routine for growth). You can't control their genetics. Their starting wealth. If the ref or government makes a bad call. The shift in focus to just beating yourself is probably why you're happier at higher income levels. The unhappy/uneasy people at the top are likely the ones who are still fighting the competition. "Keeping up with the Joneses." Trust-fund kids who compare wealth, or worse, don't try at all (let alone try to beat themselves). A lot of top-level athletes don't strike me as particularly happy until they retire. The unhappiness comes from never switching to (mainly) fighting yourself. So yes, I kid when I say "make more money to be happy". But there is something to it. Escaping the "race" to begin with (getting above the $75k threshold, whatever that might be in your region of the world) gives you freedom from the anxiety that's experienced in any "race". It gives you the space to see that happiness is about beating yourself, not others. That's my little theory, anyway. - Derek P.S. Next week I'll be opening up my next video training course that'll be titled something like: "From Copywriter To Offer Owner". Building your own list is something I highly recommend in 2023 (I'll explain why AI is making this even more important). Keep your eyes peeled for that. ----  Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789

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