Are you a Copywriting Simp?

New video course available until Thursday ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Not interested in lead generation or getting clients? Already bought the course & don't want to see the promo emails? Put yourself on the [do-not-email list by clicking here.]( You'll stay subscribed to my other emails but just won't hear more about this specific topic. Def: Simp is slang for a person who is desperate for the attention and affection of someone else. +++++ Knock! Knock! "Hey Derek, who's there?" "I don't know, I'm busy. So busy." "Can you get the door?" "No, didn't you hear me? I'm a writer. I’m busy writing." "Oh, so you can't get the door because you're writing right now?" "Well no, I'm not technically writing right now... I'm thinking... which is like..." Knock knock knock… "…A big part of it..." "Really?" "Fine, I’ll get the door. Who could it be?" I open the door and there's another one of those creatures staring at me: A door-to-door solar panel salesman. This is the third one this week alone. The last guy wore a construction vest, had an official looking badge & tried to claim he worked for the city in some round about way. They're getting ballsier a more desperate. "Solar simps", I’ve come to call them. I learned about this new fangled term, "simp", from Chris Orzechowski and Twitter. "You're selling solar?" I say, angry that I even opened the door AND that I asked a question. You never want to ask a sales guy a question. That's time suicide. "No, no, sir, hahahah. I’m not selling anything. I’m not slinging girl scout cookies here." "Yes you absolutely are selling something. Please leave my property. I'm a writer sir and I’m very busy." "Did you hear about the new law change?" "I did not because I was writing important words. Please go now." I actually kinda like this guy based on his response, "You’re not even gonna let me do the thing?" That's the most honest thing he'll say all day. "No, please leave." After he scuffles up the street to bother my neighbors, I sneak out to the mailbox. Getting the mail feels like an important grown-up task I must complete each day. It’s almost always all junk. Just ads. But oh, this is interesting... a flyer from a landscaping company. I’ve got some gophers ripping my yard up. Once back inside, I whip out my phone and pull up their website... And so concludes another adventure with a door-to-door solar simp. This incredibly rich and compelling tale illustrates an important point about modern outreach. Most of the "cold emailing" and prospecting that copywriters do is simp behavior — like the door-to-door salesmen. I don't fully agree with this Tweet. There is a time and place for cold outreach. And there is a way to do it that feels more like my direct mail example above than the door-to-door solar simp. There are right and wrong types of clients to use cold outreach methods on. You need to base your strategy on who the client is. The solar simps actually have a pretty good idea to approach my house. I don't have solar panels. I'm in Southern California. And importantly, I'm in a neighborhood that's mostly older homeowners. That profile is more likely to respond to door-to-door outreach. It's a good guess to be fair. But, they're using a method I don't care for... So I get annoyed. What I'm saying is... you need to figure out how your potential clients like to be approached. How they've hired in the past. Certain types of founders or marketing directors don't always appreciate a cold email sales job. But someone who's in sales, might give you a shot because they understand sales. And of course, you might not always nail it, you might be able to write a killer cold outreach piece that flips them, but you probably wont. You might annoy a few people in this game if you choose to use cold outreach. (NOTE: You don't have to use cold outreach if you don't want - I'll show you how). The key is to not kill your credibility completely - and to not over-annoy... that's simp'ing. I'm going to show you how to avoid this mistake, and a whole bunch of other client-getting mistakes inside my new video course Anyone Can Get Their First Copywriting Client. It's available for just $25 until tomorrow, right before the live recording. Then the price will go up, up, up. Here are the details: - The Anyone Can Get Their First Copywriting Client video course (1.5hrs) will be recorded live Thursday, June 8th on a private buyers-only Zoom call. (The replay, transcript, and slides will be made available immediately after if you cannot attend live). - I'll show you the 2-pronged method (Modern Engagement + Outreach) I used to get my first few clients, and how you can do it too. - I'll have a Q&A for those that buy this first version if you'd like to ask me something (you can send in your questions if you can't make it to the live recording). - For those that buy before the call on June 8th it'll be just $25 (instead of $150). - 14-day Money-Back Guarantee. You'll know immediately whether or not this method is right for you. [Go here to purchase "Anyone Can Get Their First Copywriting Client."]( Hit reply if you have questions. Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789