Dan Ferrari's infamous olive oil story

CopyHour closing Sunday ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ This story is incredibly inspiring and Dan Ferrari is now considered by everyone to be one of the best (if not the best) copywriters in the world. This is what happened to Dan [before & after CopyHour.]( Dan Ferrari "Did you know a "breakfast" of four tablespoons of olive oil – taken straight from the bottle – comes out to just 21 cents? (As long as you’re buying in bulk at Costco.) Unless you’re some kind of weirdo, I’m guessing you didn’t know that. But somehow, I do. You know why? Because when I first started copywriting, I was so dirt poor, I was forced to calculate this type of thing. Thus, my days started with four tablespoons of olive straight to the face. Breakfast of champions. If you haven’t tried it, it’s about as terrible as it sounds. (By the way, if you’re curious, on a "per-calorie" basis, a meal of wholesale chicken thighs is about 8.25x more expensive than the olive oil. But hey, sometimes you have to treat yourself.) You know why I was so broke? Because I was a full-time freelance copywriter… who sucked at writing copy. This was about 6 months into this new career. Sure, I wrote some stuff that was OK at times. But mostly, it sucked. Unfortunately, as a general rule of thumb, people don’t pay very well for things that suck. So I struggled. I barely had money to put food in my mouth and my savings had dwindled. How the hell was I supposed to pay for a "copywriting education" of any kind? Lucky me, it was around this time I stumbled upon CopyHour… so I didn’t have to. The rest… as they say… is history: my writing took off after I went through CopyHour, and completely self-taught, with less than two years’ experience, I wrote a control for The Motley Fool. There are "name" copywriters with decades of experience who have been hired to do that and failed. Another year and change later and I can get a gig writing copy for just about any direct-response company on the planet. I know because I turn down a new offer every week. And I openly give credit for this success to Derek and CopyHour. This "weird" little idea of Derek’s changed my life. I met Derek last month while I was in San Diego. I told him I thought my return on investment with CopyHour was about 15,000x. I’m pretty sure he thought I was joking. I wasn’t. I think that’s a fairly accurate assessment of how much I’ve made since then. Would I have made it this far without CopyHour? I don’t think so. But even if I did, it would have taken years longer. Listen: there is no better way… no faster way… to teach yourself how to write copy. There’s something almost mystical about CopyHour. You undergo some sort of metamorphosis. I know a lot of the folks who have done it. They’ve all gotten scary good in a short amount of time. There’s no reason to think your results will be any different. If you take the time to do this each day, it will open doors for you. And I promise you this: anything is possible after that. Publishing your own products… Taking an in-house gig with a world-class marketing team (like I did)… Building a lucrative freelance business… Whatever. And that, man is it exciting! The feeling I have from knowing that I’m in COMPLETE control of how I make my income, how I spend my time, how much time I take off, what I devote my energy to… It’s so liberating, it’s moved me to tears before (which is why, out of gratitude, I told Derek I wanted to write this email – it was completely unsolicited). Look: you have the chance to start something great today. The simple fact that you’ve been reading Derek’s emails means you’re closer than 99% of the rest of the people in the world at making that happen. It’s time to finish strong. And take it from me, once you’ve experienced what’s on the other side of this learning process, there is NO PRICE you wouldn’t pay to get it. Because having control over your life is valuable beyond measure. It’s a feeling that quite literally can’t be bought. Don’t rob yourself of that. Give this a shot and see what happens. There’s nothing but upside. To the next round of CopyHour success stories, - Dan Ferrari" CopyHour's May '23 cohort closes tomorrow night. There are still 50% off prime number customer discounts available [ Join CopyHour here.]( Sent to:{EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE 5007, WALNUT, CA 91789, USA