Don't freak out but,

you're inside an A/B test RIGHT NOW ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Is A/B split testing email subject lines pointless? For me, maybe. It seems pointless on emails sent to my entire non-segmented list. This is my BIGGEST difference in open rate over the past month: - 26.54% versus... - 24.94% That's 1.6%. All other campaigns were closer. For the CopyHour newsletter you're reading right now that's an extra couple hundred clicks. Which *could* be considered significant, especially for bigger lists than mine. But the point of an A/B test is to inform future decisions. And look at the difference in tone/style... - Subject line A) 26.54% | Stupid brain, don't open this - Subject line B) 24.94% | How to use the "Salience Network" to write better If I'm going to beat subject line A in the future, I'm going to have to go bigger & more controversial or... who knows? I have a good relationship with my list. 25% open rate is legit on lists of my size. How many emails can I send with more "dramatic" headlines like subject line A? Seems like I'd have to manufacture some BS and eventually it'd get a little bait-n-switchy. Now, to negate everything I just said... This is actually valuable info because I can test against this assumption! Now I can both a) split test the more dramatic headlines and look for patterns, and b) I can tack on some engagement metrics (unsubscribes & clicks). +++++ You might have noticed over the past week my subject lines have been a bit more "dramatic". I don't think they've been bait-n-switchy, but please tell me if you think otherwise. Right now I'm mainly testing clicks & unsubscribes. We'll see what happens. One thing you might discover when you get into copywriting/business/marketing is that it NEVER ends. When the first test stops, the next one begins. It just goes on and on forever. You hop off the planning, scheming, testing, shipping, launching treadmill when you retire and only when you retire. It's something to keep in mind. That's all, have a great day! - Derek [Here's a course to help you write more emails: DEI]( Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789