Writer's block doesn't exist

When you think like this ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You never really know what’s going to come out when you sit down to write. As an example... this email. I woke up this morning, did a meditation, and here I am writing (by hand on my iPad). And the topic has only now been revealed to me. Yesterday I wrote about the 2 types of writing sessions you need to successfully write copy. 1. There’s the ass-in-your-chair writing that you gotta get done. For professionals, this is the Do The Work, put in your 9-5, mentality. For business owners and others trying to write anything it's still important too. The email you’re reading now is ass-in-your-chair writing. Again, I had no topic or inspiration in mind to start this email. 2. Then there's the "can't not" fever pitch type of inspired writing sessions you can't ignore. When writing inspiration hits, you must follow it — even if it means sacrificing sleep or something else. Again, many times when you’re working on a project, it will not be clear exactly what to write about or which section to work on, etc. And many times the topic will not reveal itself to you until several paragraphs or pages into your writing. Like now. I’m still not sure if this is the topic I want to write about. And my worried mind is tying to bail on this email as we speak. Where I think this gets really interesting is when you think about how thoughts themself arise. And what thoughts you might have in the future (how to predict future thoughts/topics/inspiration). Thoughts arise spontaneously and uncontrollably. They come "out of nowhere" based on current circumstances or experiences or hormones, etc. So one way to help direct what you might think in the future is to control your NOW. Be present and try to create and form good thoughts and environments NOW. The future is built here, in the present (because that's obviously all we have). I’m getting out in the weeds here, so let's come back. We know this: 1. At some point, you will need to do some writing when you are not inspired with a fully formed topic in mind. This is especially true with email copywriting. 2. That topic will reveal itself over time, often many paragraphs or pages into a writing session. 3. This "magic" happens because you never really know at any given moment what you’re going to think next. 4. The only way to predict or anticapite an upcoming thought or inspiration (or topic) is to focus on your present thoughts... which makes sense because the present is ALL we have. This is yet another reason why handwriting is so important, especially when it comes to the ass-in-the-chair type of writing that must get done. Handwriting inspires and helps guide you during those sessions because of, and this is just my opinion, motor neurons in the brain. When you handwrite you will experience some moments where it feels like the pen is an extension of your fingers or hands. You might experience a meditative state where you kinda lose yourself. In those moments, you are freed to think in 1 of 2 ways. 1. You'll start to think like the customer reading the sales message you're hand copying. You’ll get into their desires, fears and objections. This is less common. 2. More often you'll begin thinking like the copywriter who wrote the sales message you're hand copying. And when you’re thinking like that writer in the moment, you’re more likely to "spontaneously" think like that copywriter in the future… during one of your ass-in-the-chair writing sessions when you feel like you have no topic to focus on. This is Derek Johanson’s "woo-woo" thought of the day that I had no idea I was going to write about 10 minutes prior. Long story short: Handwrite, yo. - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789