How "Anti-Preferences" launched my career

The problem most new copywriters have is... preference. They want a certain type of client in a certain industry. While it's good at more advanced stages of a career to think about what you want... in the beginning, it's almost always better to let go. For example, one of my first real clients was an acting career coach. I'd just closed down a publishing company I started with a friend (after he used corporate funds to pay down personal debts unbeknownst to me). I didn't prefer to be doing client work. I didn't know shit about acting or that business. But for me, I needed the money & the client. I had no clue what I was really doing at the time. I started to write all of the acting coach's marketing materials -- website, emails and then eventually a VSL and webinar. This ultimately led me deeper into studying copywriting. (Aside: being in Philly led me to meet my wife.) That client also gave me the confidence to start doing more consulting. Through Sean Ogle I began working with a yoga master on his publishing & coaching business. Working with Sean has enabled all sorts of opportunities and connections I could never have planned. From there my confidence grew and I took on other clients in industries I still didn't prefer. For some reason, I got a few clients who were making products related to China. I had a sell your ecommerce product to the Chinese market client and a start your career in China course I wrote copy for. Eventually, I gained enough confidence to start CopyHour. Starting that business wasn't a preference of mine. It just kinda happened. And that decision has taken me to some wild places. So what I'm saying is, it wasn't my preference to move to Philadelphia, or to work with an acting career coach. These were actually anti-preferences. But life has other plans. So if you're struggling to get going, try ditching your preferences. Tell your worried mind to chill. And take what life gives you in that moment. Hope that helps! - Derek Interestingly, I think handwriting is an anti-preference for many folks. It was for me at the start. But look where we are now. Look at what others are saying: Sent to: {EMAIL} [Unsubscribe]( ) CopyHour.com, 340 S LEMON AVE 5007, WALNUT, CA 91789,