Armored truck drops bags of cash on the freeway

Can't make this up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ You can't make this up. On the freeway near my house, an armored Brinks truck had its back door pop open and cash just spilled out everywhere on the road. It quite understandably caused a scene. Four lanes of traffic came to a standstill with folks on their morning commute deciding to abandon their cars & fill up their pockets with $1's and $20's. I personally won't get out of my car on the freeway for anything under a $100 bill. Some people were even posting themselves collecting cash on Instagram & Tik Tok (which is a very dumb thing to do if you think about it for 1 second). Instead of rushing to collect the money, the Brinks driver just whipped out a phone and recorded these commuters turned opportunity pirates. Ultimately, a couple low IQ people got arrested and it was a whole big viral story. This leads me to the very stupid copywriting tip I told you about last night. It's so dumb and un-revolutionary that you might kill yourself of boredom. Or maybe not. Maybe this is newer to you which is fine too and probably better. I'll start this dumb tip here: What type of email do you think gets the most opens... AND the most amount of clicks? - Is it Black Friday sales emails? - Emails where you put the person's name in the subject line? - Viral story emails like this one? No. You're wrong. It's dumber than that. I just looked at some stats in my Active Campaign dashboard and they made me giggle. I laughed out loud in my office (door locked of course) and I'm pretty sure my wife heard it but she knows better than to ask me what's going on. There's an email that's getting 80% opens - which is LOW in the case of this type of email. And I'm very confused by the 20%. It also gets a 50% click through rate which is astronomical in comparison to other types of emails but that's also confusingly low in this case too. Which should be sending me red flags... but like I said this is really boring so I haven't given it attention. In the scheme of email copywriting I don't worry too much about either of these stats btw. I prefer to look at end revenue. If open rates or clicks fall super low then I'll take a look. Also for testing purposes, looking at open rates of subject line a vs b can be helpful. I digress. This type of email will always get the most opens. It will always get the most clicks. Yet, us dummies spend the least amount of time worrying about it. We throw it together hodge-podge and move onto other more exciting emails. And what you or your client (future or present) is doing... is leaving money on the freeway. They're letting big ole bags of cash fall out the back of their armored truck. Leaking cash everywhere. It's gross actually. Clean it up. I will not take this metaphor further because I was thinking about the people scooping the cash up as "the competition" but that's a bit of a stretch. The real point is this, again: These emails will ALWAYS get your highest opens and clicks. Hands down and I'll fight you if you disagree. These emails are consistently undervalued (attention-wise) like sad little rescue puppies. And here's why this is so dumb. These emails are, of course, Welcome emails. Don't click away! I know, I know. You can take a nap in a minute. Welcome emails are the first email you send to someone who joins the list. It doesn't even matter if you don't send a traditional welcome email (advanced strategy)... those first few emails should be your most impactful. The best of the best. They should link to your highest converting offers or the ones that give you the best ROI or AOV (or whatever metric is most important to you or your client). The opportunity here is what I'm describing in this very email you're reading right now. People don't think about welcome emails hard enough. Businesses (like myself) don't spend enough time on those first few emails. Perfecting... testing... and well, profiting. Instead we let bags of cash spill out on the freeway and the commuter zombie pirates go mindlessly chasing after it somewhere else. More eyeballs on offers generally leads to more sales. Welcome emails produce the most amount of eyeballs you'll get at once. Read the last 2 sentences again. No other email you send will get as many eyeballs on it. It's dumb but powerful when you truly see this. This email probably got some eyeballs. It has yours right now. I have your eyeballs. Don't freak out. An armored truck spilling cash on the freeway is a juicy story. But this will get nowhere near as many eyeballs as my welcome email does. Now... with your waning attention I'd like to direct you towards something useful and obviously related to the above. There's a product that's great for copywriters that's on sale for $1 for the next few days. And you can use this product even if you're new to copywriting or email copywriting. The product is simply 5 different templates for writing emails. I'm also going to include, you guessed it, 3 types of Welcome email templates. You could use any of these 5 email templates (plus the 3 Welcome templates) for your business or a future business you might work with. Which is why I'm sending this now. Because it's just $1 to join now and then the price goes back up to where it should properly be. Again, you don't even need to use these email templates immediately if you're not a business owner. If you think you want to work as an email copywriter someday, these are great frameworks to lean on. A great use case would be taking one of the Welcome email templates, using it to write an email for a brand you love, and then sending it over to them, or just keeping it for practice. Then each month you'll get new templates to play around with. They'll give you ideas and inspiration for the emails you could write for businesses. And btw, these email templates were created by a dude who's sold over $200M worth of products and services with his copywriting. Yes I'm talking about my friend Ian Stanley (he also just purchased my company). I guess you might say that makes me biased. I dunno. It's actually kinda the opposite. He's done so much with email copywriting that he was able to turn around and buy the company that educated him when he was getting started. Pretty cool. Check it out, it's called the Emails of the Month Club. Or EMOM for short which has a nice ring to it. Ian's got a $1 promo for EMOM going now through Sunday. Again, even if you can't use the 5 templates immediately, they will be super nice to have in your back pocket for when you do make the jump to working with clients or starting your own business. Important. Read This Closely. You will NOT find the 3 Welcome templates mentioned on the sales page for the Emails of the Month club. There are 5 other templates you get as part of this $1 offer. Do not let this confuse you. Let it excite you. You're actually getting 8. That's 3 more than 5. I twisted Ian's arm (aka I called him on the telephone to ask) and he said anyone that joins the $1 offer through CopyHour only will also get his 3 Welcome email templates. So you get the 5 mentioned on the sales page for Emails of the Month club. Plus 3 of Ian's Welcome email templates. Here's how Ian describes the 3 Welcome email templates. I think it's best to read the following in a heavy British accent: "Anytime I’m writing new Welcome emails I don’t write them from scratch cuz I’ll probably bugger something up. I literally use my own templates to make sure I get it right. I’ve written countless Welcome emails for different lists in my lifetime and I’ve figured what works and what doesn’t. I’ve figured out there are a few emails that work best for Welcome emails. And I’ve turned those into simple fill-in-the-blanks templates that’ll literally only take you a few minutes to fill out. Use my templates and expect higher open rates, better clickthroughs, and more sales. Avoid using them and risk messing it all up." Here's the link get the 8 total email templates for $1: [( Your Welcome email templates will arrive in an email as a bonus after checkout. Let me know if you have any questions. As always I'm trying to help. Cheers! - Derek  Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789