Change ain't easy
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey {NAME} -- Ever so often I'll come across negative comments -- typically from people who call themselves "cult" leaders -- about how handwriting is a waste of time. I'll admit, I take a second to read and snicker into my coffee. If I'm feeling particularly attacked, I'll start by checking out my list of famous persons who have used hand copying at points in their career... Ben Franklin, Tim Ferriss, Hunter S. Thompson, Ernest Hemingway, Judd Apatow, Jack London, Ramit Sethi, Gary Halbert, John Carlton, Dan Kennedy, etc. Then I'll look at my famous customers - Ian Stanley, Dan Ferrari, Taylor Welch (I'm sorry if I'm missing you as a famous person). I even have famous customers creating their own version of CopyHour now. Anyway, {NAME} will probably become the most famous of all. What the haters don't understand, amongst other things, is the power of a 3 month block. Let me explain: The benefits of a 3 month block are basically LIFELONG. As an example. I used to be in pretty damn good shape. [Click display images to see the bod]( Me sharing a photo of myself from years ago. What's new?
This photo was taken just ~60 days after starting a workout regimen. What you don't see is that I put in a big 3 month block 2 years before this. Essentially, my body knew what do. Have you ever heard a story about an entrepreneur losing it all, starting from scratch, and building back bigger than before? I'm sure you have. They "instinctually" knew what to do. Like muscle memory. You do it once, and the benefits last a lifetime. In my experience, a 3 month block is just about all you need to get the ball rolling. It's why CopyHour is a 3 month course. 3 months can have life-changing effects. It's why I laugh at the "handwriting haters" out there. Especially the culty group thinkers. They don't understand how F-ING hard it is to make a change. To create a new habit. To produce results starting from scratch. They say, "Don't do that. It's a waste of time. Just start writing your own ads." How many people actually go out and do that? A super small percentage. It's why my CopyHour group is often smaller but has vastly superior results and testimonials. The 3 month block of CopyHour is helping to build a habit. It's a 3 month learning block. Hell, it's not even really about the handwriting. It's about that 3 month commitment to learning a skill. You're not just handwriting, you're reading and learning. Your brain is hyper-focused. And then when you're done, you can be done with the handwriting. You can go out into the world with a solid foundation. And, like any good foundation, it will support you for a lifetime. 3 month blocks are where it's at! And they can be applied in all areas of life. They're tough in the moment, but in the long run they pay dividends. I'm still reaping the benefits of 3 month blocks that I completed 10 years ago. Join me and learn the copy the right way. There are still a couple prizes available if you join today. Cheers! - Derek [Read More About CopyHour]( What's Included In CopyHour? - Access to a full 12-week training course that will teach you how to write sales copy that converts. (Sales pages, VSLs, emails, social media, blogs. You'll know how to write copy for it all). The course is delivered via online modules and with 90 email assignments. - A Facebook Group with video trainings (45+ hours). You'll know exactly how to apply the lessons, concepts, tactics, and copy strategies you'll learn to your own copy. - A Dropbox Swipe File with literally thousands of ads and examples to learn from. - 6 Advanced Q&A Calls - learn advanced persuasion tactics and psychological strategies for closing the sale. Plus, see me tear down copy on screen. - A Bonus Vault that includes training for freelancers on getting email clients and several other bonuses. - When You Join CopyHour All-in you also get: A live event in Boise, ID, a virtual half-day workshop, 7 live calls with Ian Stanley and me, and access to a $3000 course called "The One Hour Workday". [Read More About CopyHour On The Sales Page](
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