I don't believe you

Last chance for Email-a-Day Challenge ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey {NAME} -- If you want to make a whole lot more sales, try believing your customers. It sounds strange so let me illustrate this concept with a personal story: I have a group of childhood friends locally. Some of us are single. Some are married. Some have 1 kid. And a few of us poor souls have 2 kids. As someone with 2 kids I'm finding it progressively difficult to relate to my single & married (with no kids) friends. For example, if they say "I'm tired"... I turn into Javier Bardem from No Country For Old Men. Then I do that whole sarcastic rant thing: "Oh, poor baby... you woke up a little groggy at 8am? Boo hoo. I've been up since 4:30am, changed 3 diapers, made breakfast, been screamed at, tried to dress a demon disguised as a toddler, yada yada yada." What I'm saying is, I don't believe them. Which obviously isn't a good way to operate. It's the same in reverse though. They don't believe me when I say I can't do things or go places bc of family duties. "Aren't you your own boss? What about the 4 Hour Work Week bro!?" It's not just personal life where "belief" becomes an issue, this also happens when we're dealing with customers. Your customers want to feel heard and understood. They want to be believed. They want to know their problems are real. A lot of my customers these days struggle with the entire process of getting clients - from start to finish. From the outside it's easy to dismiss any fears and only give advice. "Focus over 90% of your lead gen effort on meeting people. That's the 80/20 of getting clients. Simple." But this advice will only work with a select few who are open to hearing it. The vast majority will not feel heard or understood. Their questions will feel dismissed. The best thing I can do as a business owner is to BELIEVE them. "You're right. It is scary to put yourself out there. Meeting potential clients is hard. Knowing if your copy is good enough is difficult." The worst thing to do is essentially not believe them and say something like, "Don't worry. Those are silly fears. Just do this." So if you want to make more sales, start by believing fully that customers' problems exist. It's easy to forget sometimes when you've made it through to the other side. I hope this makes sense to you. Now, let's talk about the Email-a-Day challenge which starts on Monday. Here are 3 problems that I believe new-er copywriters have: - I don't have a portfolio. - Is my copy any good? - I keep procrastinating mainly because I'm not sure if this will be any good. The Email-a-Day Challenge is designed to help with all three of problems. - You'll build a small portfolio of promotional emails to show. - You'll know if that portfolio is any good because you'll get feedback from the group and me. - It's of course not guaranteed but... you won't procrastinate because you a) paid to be part of the challenge and b) you won't get feedback if you don't submit your emails on time. If you want more details on the EAD Challenge they're here: I believe you, 😁 - Derek P.S. This is the last day to join... and it's the last time I'm doing this challenge. Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789