How to NOT be afraid of writing

☕ Friday Copy Over Coffee | CopyHour ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  FRIDAY COPY OVER COFFEE ☕ with Derek Johanson Hey {NAME} -- Welcome back to the Friday Copy Over Coffee newsletter with Derek Johanson. HOW TO BE  UNAFRAID OF WRITING Nervous to put yourself out there? Expose yourself to ridicule? Afraid you're not good enough? Nice. You're a human. (Unless we're all AI bots, of course) Here's the number one thing I keep in mind about this fear: People will tell me if I suck. That might sound counterintuitive and fear inducing but I break it down like this... I'm not arrogant enough to think or care if I'm a good writer. "Caring" in this case is getting my identity too wrapped up in something that's out of my control. I cannot control whether or not people like my writing. I write because I feel compelled to write. Any writing on public display is writing that I'm letting the people decide on. They pick if it's good or bad, not me. Let's say I was compelled to try standup comedy for the first time. If I approached it with, "I've gotta make this work. I have to be super funny on stage." That'd be a prime mindset to get nervous as hell. An alternative approach has a much better feeling: "I don't know or really care if I'm good at standup comedy. I just want to try (I feel compelled). People will tell me by laughing or not laughing. Then I'll know." Now... when you inevitably bomb, you can view that feedback in a couple different ways. You can say to yourself: "Yeah, I suck at standup comedy." Or you can say, "I didn't have a lot of experience or knowledge. I'll go build those things and try again. The public will decide again later." At some point in this process, you'll run out of things you can control (like knowledge and experience). And if people tell you that you suck then... well... you probably suck. Great! Now you know. Your approach as a comedian or writer should be a reluctant one. "Hey, if you want to keep paying me for this, awesome. I'll give it my all (I'll do the things under my control) but I am waiting for the day when people tell me it's over." And then it's back to just doing it for yourself. Have a great weekend! Derek "I'm expecting a few 'You suck' replies to this email" Johanson.  💵 TODAY'S NEWSLETTER IS BROUGHT TO YOU BY DAILY EMAIL INCOME.  Writing on display, 5x a week. [An email copywriting course.](   ☕ HOW TO MAKE COFFEE FOR COPYWRITING - Support your local roasters by buying a bag with a roast date on it. General advice that's not a rule: coffee typically tastes better if consumed within 5-10 days of its roast date. - Buy a grinder and grind the beans yourself right before you brew a cup. It only takes a few seconds. - Brew your coffee with a Chemex or Aeropress. Kuerig's suck at making coffee and they suck for the environment. - Water matters: You're not going to believe me until you try it - good filtered water will make your coffee taste better (and it might save your life). - Temperature matters too. I brew most cups at ~183 degrees. I use Ovalware's Pour Over Kettle. [Facebook](  [Twitter](  [Youtube]( Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA