Newsletter Subject

Sometimes you're just unlucky:

From

copyhour.com

Email Address

derek@copyhour.com

Sent On

Thu, Jun 9, 2022 06:32 PM

Email Preheader Text

Luck & love of the game ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Luck & love of the game ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey {NAME} -- Over the past few years I've become a fan of golf. And that sucks, because golf is a horribly addicting sport that demands 6 hours of your day. I ain't got time for that kinda addiction at the moment. Anyway, something crazy is happening in professional golf. Some of the biggest players are defecting from the PGA and joining a new tour called LIV Golf. This would be like Patrick Mahomes leaving the NFL to join the XFL. The deeper concern than the PGA tour falling apart is that LIV Golf is backed by Saudi Crown Prince Mohammed bin Salman... who you know, murders journalists. So what's luring big-time professional golfers to this new league? Cash money. Dustin Johnson reportedly got a $150M bonus just to start playing. Again, this is just for joining LIV. If he wins, he'll make more than a win on the PGA tour. AND, the schedule is only 5 months long. The deal LIV is offering is absolutely bonkers. They reportedly offered Tiger Woods close to a billion dollars to join but he refused (for now). It's not just superstars that are making bank here either. A bunch of up and coming college golfers have received million of dollars to go to LIV instead of the PGA. Speaking of college, only within the last year were college athletes able to make money from NIL (name, image likeness) deals. A college golfer, John Daily Jr. inked a multimillion dollar deal with Hooters for example. I am putting aside a big ethical discussion here... but 2022 is absolutely a gold-rush period for not only golf but a lot of other college athletes. I always think back to football players from 50 years ago. Frank Tarkenton comes to mind. He's a Hall of Fame quarterback... but during the offseason he had to get jobs to pay his bills. His salary from playing football wasn't enough. My brother is good friends with a former professional baseball player who came up during the steroid era. This player maintains that he was clean & said it was nearly impossible to keep up with the guys using steroids. He had some incredible years but his numbers were dwarfed by guys like McGwire, Bonds, and Sosa (Steroid users). If he played in a different era, he'd likely be in discussions for the Hall of Fame. The point: there are a lot of things you cannot control. Most things actually. You cannot control the era in which you "come up." You cannot control the overall economy or the business environment right now. A lot of golfers coming up now have more financial opportunity than previous generations. College athletes from just a few years ago have the right to be bitter about these NIL deals. But what does that solve? There is only 1 thing you can control -- and that's your love of the game. If you love the game you're playing then there's no time for bitterness. Something good that will come out of this economic downturn is that there will be a lot of people who will discover what they really love. If they love copywriting, they'll make it through and innovate. If they love only the business side, they'll figure out a way to survive (and maybe thrive). If they care only for money, they'll move towards careers that are paying the most for lower-level positions. A period/era of "luck" doesn't change much. But a downturn tests your love of the game. Cheers! - Derek And now a message from CopyHour Inc. which is a wonderful company to work for. The CEO is handsome. Do you LOVE business? AND/OR do you love copywriting? ANDDDD do you want to learn how to write video scripts? BECAUSE you're smart and realize it's 2022 & video is a big deal... THEN... you'll love this course on writing video sales letter scripts. The PNS VSLs Course is on sale (32% off) for the month of June. Check out the sales page which also includes a free webinar with lots of free training:  Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA

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