CopyHour: good enough for Wordpress, Athletic Greens, IWT & more...

FAQ email ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey {NAME} -- How's CopyHour different from other copywriting courses out there? What makes semi-famous previous students of CopyHour want to completely rip it off? Well I guess he did include a space in his "copy hour". That's different, sorta. [Here's the drama from Monday if you missed it.]( Hint: CopyHour is the only copywriting course that cares whether or not you finish the training materials - aka, accountability. What makes CopyHour good enough that billion dollar companies like Automattic -- the billion dollar company that started a little thing called "Wordpress" -- sent 3 members of their team through the course? Or Athletic Greens? Or Ramit Sethi & IWT? Or Eben Pagan? Or Traffic & Funnels? Read below for my take... But first, this is a Facebook comment I received. [Click here to read more & join CopyHour](  And here's an email I received from Colette Kenney: [Make sure you display images to see this...] The reason I share these is to point out the speed & relative ease in which things can come together and to show you that these are regular small business owners and freelancers. ++++++++++ Question #1: Derek, what exactly is CopyHour!? ++++++++++ CopyHour is a very unique, full 12-week training course that will teach you how to write your own winning sales copy quickly & easily. You'll be able to write promotional emails, sales pages, and video scripts with confidence. Salesmanship will practically be implanted in your brain... or at least, that's what other students have told me. Here's technically, how CopyHour works: Right when you join you’ll create a login for the CopyHour members area. You’ll have access to ALL the bonus training materials. The course will start on the following Monday when Module 1 will be released. The training modules are released every week. Alongside the training modules, you’ll receive 90 days of assignments via email. These assignments include training and example copy. We’ll look at some older sales letters but mostly modern day sales pages, email sequences, and content pages that are converting. CopyHour follows a full SALES MESSAGE STRUCTURE that you can use. Each assignment will show you how the ads and sales messages we’re looking at fit into this structure. I’ll send you an assignment at 6pm-9pm your local time, Sunday-Thursday night. Friday will have a bonus assignment for Saturday. And Saturday night’s assignment will be to take Sunday completely off. You’ll read the copy, then go to sleep. First thing in the morning, if you can swing it, you’ll wake up, read the training lesson, and hand copy the ad or sales letter (most hand copying assignments are short). Then, you’ll check the Facebook group (I'm likely transitioning off of Facebook to Slack or Circle ASAP), watch a video of me explaining more about the assignment, and discuss the ad with others. ++++++++++ Question #2: So is it mostly just handwriting? ++++++++++ Nope! CopyHour is a full copywriting training course. Again, CopyHour follows a full SALES MESSAGE STRUCTURE that you can use. Each assignment will show you how the ads and sales messages we’re looking at fit into this structure. I break out the most important elements of a sales messages to focus on — Headlines, Leads, Sales Arguments, Offers, and Closes. I also go deep on prospect Awareness Levels and other advanced copywriting strategies and tactics. Using the structures I’ve developed, you really won’t have any excuse for NOT being able to write a successful ad, sales letter, email series, content marketing piece or any other sales message in 3 months time. Simply follow the structure, and you’ll be ahead of 95% of people writing copy out there. - You’ll know exactly how to START a sales page, VSL, or homepage. - What to say in the ad leading to your sales letter. - What type of headline to write. - How to structure the "middle" portion of your letter. - What to include in your offer… - And how to close the letter with logical and emotional arguments. On top of this structure I also have a FULL RESEARCH PROCESS. I’ll show you, from start to finish, how to gather the information you need to write a persuasive message. ++++++++++ Question #3: Does CopyHour work for beginners? ++++++++++ Yes, this is a great course for people who are "just getting started" with copywriting. I need to brag for a second, forgive me: CopyHour helped 7 of the most successful current freelance copywriters in the world right at the beginning of their careers. Their names are Dan Ferrari, Mike Abramov, Randall Pruit, Dan Ludgater, Ning Li, Austin Lee, and Ian Stanley. If it worked for those guys when they were just getting started, it'll work for you. CopyHour gives you a great foundation to work off of. There are some advanced elements to the course but I always try to keep it simple and easy to understand. You do not need to be a natural writer. You do not need previous experience. ++++++++++ Question #4: Does CopyHour teach me how to get copywriting clients? ++++++++++ The main focus of CopyHour is on building the skill of writing copy... that's why it works well for both freelancers and business owners. If you're looking to write for clients make sure to look out for the next CopyHour Certified Coaching session in 2022. ++++++++++ Question #5: So what that makes CopyHour the best copywriting training course and better than "XYZ's" course? ++++++++++ Handwriting + Curation + Group Accountability + Training Tell me another product out there that’s making writing sales copy so easy, simple, and clear. You can’t. And that’s why companies are sending their marketing and copywriting team members to CopyHour to get up-to-speed fast. Join by Sunday in order to get your first assignment in time. [> Read more about CopyHour here]( - Derek Johanson Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA