Cold Water Writing Benefits

Friday Copy Over Coffee ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Friday Copy Over Coffee ☕ Hey {NAME} -- If you've been around CopyHour for awhile you know that I'm a Wim Hof nerd. [If a doctor or person with an interesting accent goes on a popular podcast and tells me to do something weird for health purposes, I'm in baby.] But seriously, I've been doing cold showers and ice baths for over 2 years now. I don't know if it's helping my health but it's definitely helping my thinking -- and thus my writing. Here are the two main benefits of cold showers in my mind: - (This is borrowed from [Naval]() The majority of suffering is done BEFORE you even get in the cold water. Once you're in the cold water you can just deal with it. It's just cold, it's not going to kill you. Don't suffer twice -- thinking about it and then during it. There are lots of parallels to writing and real life here. - Cold makes you tense up but the tension does little to make you warmer or stop the cold. It's much better to relax into the cold and try to experience it for what it is -- cold. Being tense doesn't have much of a benefit in any aspect of life. Read this quick little article and download Wim's app if you're interested: That's all. Have a great weekend! - Derek Good Ad ✍️ WolfandShepherd.com has spent ~$756K in the last ~346 days driving traffic via the Taboola content network. I first shared this nearly identical Wolf & Shepherd campaign back in 2020! Which means it has been running successfully for a long, long time now. Here's what I wrote back in 2020: First of all, including Gronk as a celebrity endorsement for Italian leather shoes is hilarious. He's best known for shotgunning beers and CBD products (as well as Super Bowl wins). Even though many of us will not be able to use a huge celebrity athlete as a testimonial, the concept can still apply. If you have influencers or affiliates with bigger names within your industry, you can borrow their brand appeal (with their permission). This is powerful social proof and these endorsements can make for another nice campaign test. If you don't have affiliates or ambassadors, you can try this concept with just customer testimonials. Although, it loses the brand appeal that typically grabs attention. Our formula is: Attention + Curiosity = Clicks. Attention is drawn by the celebrity: Gronk. Curiosity is built with "favorite shoes". You want to click to find out more. I use Adbeat to do competitive research. How to Make Great Tasting Coffee ☕ - Support your local roasters by buying a good bag of beans with a roast date on it. General advice that's not a rule: coffee typically tastes better if consumed within 5-10 days of its roast date. - Buy a grinder and grind the beans yourself right before you brew a cup. It only takes a few seconds. - Brew your coffee with a Chemex or Aeropress. Kuerig's suck at making coffee and they suck for the environment. - Water matters: You're not going to believe me until you try it - good filtered water will make your coffee taste better (and it might save your life). - Temperature matters too. I brew most cups at ~183 degrees. I use Ovalware's Pour Over Kettle. Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA