Size (of purchase) does matter

Friday Copy Over Coffee ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Friday Copy Over Coffee ☕ Hey {NAME} -- Yesterday I stated the obvious: Don’t buy things to boost your self-esteem if you can’t afford it. Aside from not wanting you to go broke, there’s actually another reason you shouldn’t: You’re more likely to experience buyer's remorse. A [new study]( found that people who are "financially constrained" are more likely to seek opportunities to improve their happiness by buying things… Yet, it actually leads to less happiness in the aftermath. That’s because when you’re experiencing financial stress, you're predisposed to second guessing how you spend your money. And you might find yourself ruminating on what you could or should have spent that money on instead. This has real repercussions for the folks these people are buying from. Since these consumers aren’t experiencing the happiness they thought they would… They’re more likely to leave negative reviews. And that impacts how potential consumers view your product/service. Does this mean you don’t target consumers who experience financial constraints at all? Well, it’s not unheard of. One example of this is Ramit Sethi. Here’s a snippet from his Earnable sales page where he highlights who is not right for his course: But if you don’t want to go down that route, the study suggests one way to increase a constrained consumer’s happiness is by allowing them to plan their purchase. An easy solution to this would be offering a payment plan. This would alleviate the initial financial pressure that comes with paying a large lump sum at the start… Meaning they experience less regret about the purchase… And you’re less likely to receive bad reviews, cancellations, and refunds. A couple (maybe obvious) things to consider: 1. Explore adding a buy now, pay later service like Affirm. 2. I've been experimenting with year-long payment plans with decent results. And now there are companies like Gravy Solutions that help recover missed subscription payments. I hope you have a great weekend! - Derek Good Ad ✍️ AmRelieve.com has spent ~$370K in the last ~90 days driving traffic with ads like this via the Taboola content network. Our formula is: Attention + Curiosity = Click Attention is drawn with the photo which looks a little weird. It's not your typical photo where the product looks perfect. Most ads are "pretty" or look like stock photos. Imperfect stands out online. Curiosity is drawn with the question. An authority figure, "Knee Surgeons" are excited about a product. Why? So we have a nice little template to experiment with: Why Are [Niche Authority Figures] So Excited About This Breakthrough [Niche Product]? I use Adbeat to find ads and do competitive research. Book Worth Reading [The Almanack of Naval Ravikant: A Guide to Wealth and Happiness]( This is an excellent book to help guide decisions on which skills to build and products to pursue if you're trying to build wealth. Naval is the man. Check it out. How to Make Great Tasting Coffee ☕ - Support your local roasters by buying a good bag of beans with a roast date on it. General advice that's not a rule: coffee typically tastes better if consumed within 5-10 days of its roast date. - Buy a grinder and grind the beans yourself right before you brew a cup. It only takes a few seconds. - Brew your coffee with a Chemex or Aeropress. Kuerig's suck at making coffee and they suck for the environment. - Water matters: You're not going to believe me until you try it - good filtered water will make your coffee taste better (and it might save your life). - Temperature matters too. I brew most cups at ~183 degrees. I use Ovalware's Pour Over Kettle. Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA