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copyhour.com
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derek@copyhour.com
Sent On
Thu, Mar 10, 2022 09:55 PM
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Hey {NAME} -- Yesterday Ian Stanley invited me to come speak to his WolfPack group about email copy.
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Hey {NAME} -- Yesterday Ian Stanley invited me to come speak to his WolfPack group about email copy... and it was an absolute blast. The only real problem, if you want to view it that way, was that we didn't talk all that much about email. Instead, we chatted mainly about phone addiction, self-esteem, learning and "thinking". In my mind, these are more important topics for high achievers to focus on, rather than some tactic like, "Should I use one ">" before click here or 2 ">>". (The answer is obviously 2.) There were many revelations that came out of that convo which I'll discuss soon but today I wanted to share my writing process and the tools I use. I didn't realize how many folks were interested in this. Here goes: - First things first, my email writing process begins the moment I wake up -- 5:30-6:30am. I do not check my phone in the morning. No media, nothing. - After breakfast (for my kids, not me. Who eats breakfast these days?) I drive my son to school. We don't listen to the radio or Spotify. We talk.
- After drop off, I drive home in silence thinking about business to-do's & what to write that day.
- Then I hop in the sauna and think for another 20-30 minutes at 185-195 degrees. It's normally during sauna time that I've settled on an idea. (If I didn't have a sauna I'd do a quiet walk around the neighborhood/in nature). - Then I take a cold shower.
- After that. It's time to write an email.
- I hit my [Presto digital timer]( and aim to be done in under 30 minutes. - I use an iPad & Apple Pencil to write by hand (duh). - The writing app I use is called [Nebo.]( - When I'm done, I convert my handwriting to text (Nebo does a pretty good job). - I then copy/paste the text doc into [Roam Research]( so it's available on my laptop. - Then most of the editing (which is mainly to correct mistakes Nebo made in the conversion process) is done on my laptop here in [Active Campaign.]( - Then I press send and that's it. Here's something interesting to note that Ian said. He now starts by handwriting to "warm up" before he switches to the keyboard if he has to write more than 500-600 words. This makes a lot of sense to me and actually there's a little bit of science to back it up. Apparently there are these things called mirror neurons that we all have which allow us to start thinking like the tools we're using. For example, if you're cruising around the internet, you start thinking in a choppy manner. It's why most of us struggle to focus and learn deeply in online environments. Using a keyboard means that you're thinking differently than when you're handwriting. Often faster, and not as reflective or "deep". Even Nietzsche noticed this is in 1879 when he wrote to a friend about an early typewriter: "Our writing equipment takes part in forming our thoughts." [Quote comes from the book ["The Shallows".](] Ian is getting his brain warmed up, thinking at the speed of handwriting, before switching over. For emails, I don't need to switch to a keyboard but if you're writing something longer form, I'd definitely consider it. Hope this was helpful! - Derek --- Â
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