Unintentional experiment loses me lots

& how to predict the future ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey {NAME} -- Vacation, summer break, parenting, laziness, poor systems... I blame them all. I haven't written a daily email to my list (you) in several weeks. I didn't set out to miss this many days in a row. So it was a nice little unintentional experiment. What happens when I don't send 4-5 emails per week? The numbers show me that sales were down 30% August 2021 compared to August 2020. There are, of course, other variables at play here (for example the tail-end of product launch that ended at the beginning of August 2020)... But it was nice validation: sending more emails is a good thing - if you like revenue. In a round-a-bout way, experiments like this are how you realistically predict the future. You try things, experiment. See what works and what doesn't. Then if you do the things that work, you should get a somewhat predictable result. For my CopyHour Inc. business I know that more revenue comes with more products and more emails sent to my list. More revenue = more products + emails sent (this number includes both list size and email frequency) I wrote in the past about helping a friend sell a business to a very experienced investor. The only thing the buyer really cared about was customer acquisition. Where were customers coming from and at what dollar amount? Armed with that info he could install his tested systems and make some reasonable predictions about growth. Long story short: it was a dumb "experiment" but now I have even more proof that 5x emails a week equals predictable growth. Hopefully this example gives you some ideas for your own business/career. Cheers! Derek "I'm back" Johanson ----- Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789