How often to email?

DEI + EAD Challenge start tomorrow Hey {NAME} -- It might sound funny to you... especially if you're a customer of CopyHour (which is a 90-day course delivered via daily emails)... but I struggle with the amount of email volume I send. Meaning, before starting my daily email mission, I always felt like emails were an un-welcomed interruption. That I was bothering people or being spammy if I sent too many emails. I now know that this is a "me" problem likely stemming from some childhood insecurity. There are a couple different ways to look at emails. - Email as a traffic source first and foremost - Email as a relationship builder first and foremost. Email As A Traffic Source: The way that most larger companies look at email is like this: it's just another traffic source. You have their email address, send them emails often. Drive traffic to your website and your offer as frequently as possible. The focus is more on the ultimate sale -- how much revenue did that email generate? Email As A Relationship Builder: This is the way most smaller, guru-based businesses look at email. Email is a great way to build a relationship that will ultimately lead to sales. The focus is more on the size of the email list and quality (open rates). The actual truth is that email can be seen as both: email is a valuable traffic source AND a great relationship builder that leads to higher revenue. One way to think about how frequently a business should be sending emails is to answer this question: - Does the customer want a product to solve their problem(s)? - Or does the customer want a guru to solve their problem(s)? Do they want a fearless leader? This question can be sometimes be difficult to answer but it should be pretty clear by looking at your competition. Is your competition all brands? Or are they mostly gurus? The guru-based businesses can get away with sending less frequently as long as the emails are high quality. (More on this in a second). If customers are looking for products to solve their problems... frequent emails driving them to new products is welcomed. Two things that shifted my perspective on frequency. 1. I looked at the actual numbers. 2. I thought about how relationships actually develop. The numbers: With a quick filter in my email provider, I'm able to see that the largest percentage of my new customers for CopyHour are people who join my email list within 1 month of the product opening. I open 4 times a year, each quarter. Anybody that joins 2, 3, 6 months to a year before a particular CopyHour launch is much less likely to purchase. It's no coincidence that those that join within a month get a welcome series with 7 consecutive days of emails, then, they get a launch sequence with another 7 consecutive days of emails. Sometimes, leads get both sequences all together if they join the email list within a week of the launch closing. Meaning, they get 2-4 emails each day for a week! In other words, looking at the numbers I'm able to see that sending MORE frequently produces more revenue than sending less frequently. (From above: I still think there's room for certain funnels (leads lists) to email less frequently but with higher quality. If everyone in your space emails low quality yet frequently, it can make sense to test low frequency with super high quality. Again, the focus should be on revenue at the end of the day). CopyHour is my guru-based business. "Hi, it's me. Your guru, Derek." With our organic skin-care brand -- where the customer is focused on their problem and products more than on a guru -- we've noticed that more frequent emails has had a tremendous positive effect. When we started more frequent emails, we started having bigger months. July 2020 ended up our biggest store month ever, despite summers always being the slowest months... it not being the holidays/Black Friday... and oh yeah, coronavirus was raging then. We're not receiving a ton of complaints. Unsubscribes are up, yes, but overall, revenue is strong and we're generating more customers... which means more long-term growth. How relationships work: Another mental shift happened for me when I thought about relationships. Long-term relationships are almost always built on a high frequency of interaction -- even in the beginning stages. I feel closer to the people I spent every day growing up with. My wife and I saw each other every almost every day in the beginning of our relationship. Then we moved in together, then we got married, then we had a kid. (Some would say the frequency is too high at this point :-)) If you're trying to build a relationship via email, frequency isn't the problem. The problem can be if your emails suck: if there's not enough value alongside that frequency. If you want to learn more about writing and sending 5 emails a week to a list, then Daily Email Income is perfect for you. [Join Daily Email Income]( Product Description: Daily Email Income - Daily Email Income is a 49 day training course teaching you the SKILL of email copywriting. - If you're familiar with our flagship product, CopyHour, you can think of Daily Email Income as "CopyHour for Email Copywriting." - The course will be delivered daily through email assignments. - There will be a small handwriting assignment in each email. - After completing the course you should have the ability to quickly crank out guaranteed-to-work emails that you can send 5x a week. - You can get started for just $29 today, fully guaranteed. The first email assignment will arrive on Monday morning, August 9th. Cheers! - Derek [Join Daily Email Income]( P.S. Alongside Daily Email Income, I'll also be doing an "Email-a-Day Challenge". Follow along with a group as we complete the first 7 prompts from Daily Email Income. You'll get access to additional training, group review calls, and a private group. DEI is the training course. EAD is a simple "challenge" to write. Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789