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copyhour.com
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derek@copyhour.com
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Fri, May 28, 2021 08:17 PM
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Friday Copy Over Coffee Friday Copy Over Coffee ☕ Golf time is sacred time. It is not meant to
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Friday Copy Over Coffee Friday Copy Over Coffee â Golf time is sacred time. It is not meant to be tracked.
Dear subscriber, I'm going to give some practical advice today. Crazy, I know. But before I do that, let me tell you a very short and useless story from my life. Yesterday I golfed for the first time in a month. I was horrible. I couldn't strike the ball. It took about 4 holes until I truly felt like I "hit" a golf ball. The rest of the round didn't get much better. It made me question why I play the sport at all. Then later in the day I remembered, "Oh yeah, I haven't been practicing or playing. This isn't a sport I've been around since birth. It's not like riding a bike." The connection to copywriting? Writing is hard af if you haven't done it in awhile. If you're not a natural (you don't have to be, btw) it's not like riding a bike. So go easy on yourself is what I'm saying. If you're questioning why you're doing this... that's normal. Maybe you're doing it so you can golf with your buddies on a Thursday. ----- Anyway, now onto the practical stuff. A few weeks ago I wrote about personal assistants and when it makes sense to start delegating. I've been trying to figure out my Effective Hourly Rate. I think I learned the term "Effective Hourly Rate" (EHR) from Stefan Georgi. Basically, EHR is your monthly income divided by the number of hours you work per month. I've been wanting to see a) how much time I actually work each month and b) what I spend the majority of my time on. Armed with that info, I can start getting serious about delegating the activities that aren't increasing my EHR (and of course also start focusing more on the activities that DO increase EHR). So my practical advice for ya'll today is to install some time tracking software and be prepared to be shocked. I've been both pleasantly surprised and horrified these first few months. I was happy to find that my EHR is a lot higher than anticipated... But that also means I'm not really working as many hours as I thought -- and I haven't been extremely productive with my work hours. (I've always joked with my wife that I spend most of my work time just thinking. I haven't been tracking time "thinking" on my software and I'm starting to see that it's not a joke.)
To track my time, I've been using some software called [Toggl Track.]( It's free and easy to use. I stressed out a bit in the beginning trying to find the perfect tool but I'm guessing it doesn't exist. Toggl does require me to manually start the timer before I jump into activities but overall I haven't found that too difficult (and editing later is a breeze as long as I stay on top of it). I have 2 projects. One is for CopyHour - which is basically anything work related I'm doing. One is for the House - which is basically anything "chores" related that I could hypothetically delegate (like cooking). When just getting started, don't stress out on categorizing or naming the task you're doing. I started with basic activity categories like "CopyHour Logistics" and "CopyHour Email Writing". Logistics was essentially anytime I was uploading things, posting stuff in Facebook, website work or setup, scheduling. But I quickly realized that those activities should be separated when possible. And I also realized that the email writing time should be separated from the time spent editing, formatting, and scheduling emails in ActiveCampaign. Again, it's more important to get started tracking stuff in the beginning. It wont be perfect. In some future emails I'll talk about the changes and improvements I've been making to my routines and my business. In the meantime, get yourself some time tracking software. I bet you'll be surprised when that first weekly report comes back. - Derek How to Make Great Tasting Post-Pandemic
Coffee â - Support your local roasters by buying a good bag of beans with a roast date on it. General advice that's not a rule: coffee typically tastes better if consumed within 5-10 days of its roast date.
- Buy a grinder and grind the beans yourself right before you brew a cup. It only takes a few seconds.
- Brew your coffee with a Chemex or Aeropress. Kuerig's suck at making coffee and they suck for the environment.
- Water matters: You're not going to believe me until you try it - good filtered water will make your coffee taste better (and it might save your life).
- Temperature matters too. I brew most cups at ~183 degrees. I use Ovalware's Pour Over Kettle. - Derek Johanson Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA
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