Newsletter Subject

Gosh darn Ian Stanley

From

copyhour.com

Email Address

derek@copyhour.com

Sent On

Tue, May 11, 2021 03:45 AM

Email Preheader Text

CopyHour Late Night Hey {NAME} -- Ian Stanley really gets me with his seemingly off-handed insights

CopyHour Late Night Hey {NAME} -- Ian Stanley really gets me with his seemingly off-handed insights some times. Before I tell you what he said, let me tell you about a dude that lives in my town. He drives around a pickup truck that has all kinds of plastic fish and fake bugs attached to it. It's like a car you've seen that has too many bumper stickers on it... but instead of stickers, he displays plastic fishing related thingys. And, I'll tell you, this guy fishes ALL THE TIME. I've talked to him quite a bit and believe it or not he's actually a very normal dude. He's just a fanatic about fishing and wants everyone to know it... so he decorated his truck like a kook. Think about this guy's identity. - He calls himself a fisherman. - He decorates his truck with fish. - And, he fishes all the time. Imagine if he stopped fishing. The disconnect he'd feel would be life shattering. He'd have to throw away all his fishing stuff and sell the truck. What Ian said in a recent interview was this: "Whatever our identity is, we tend to do more of that thing. And, "If you identify as a writer, you tend to write more. If you identify as a poor person, you tend to stay poor, etc." I'd never really thought about my identity like that before. I USED to identify as a cyclist. It was who I was. I shaved my legs, people. I was a cyclist. But then I had a kid -- and watched close friends get killed or almost killed by cars -- and started to identify more with being a dad. I'm not saying there's anything wrong with this switch. It's just been interesting to feel the change in myself. - I used to call myself a cyclist. - I let people know I cycled (I was ingrained in the community, I travelled specifically to cycle, I wore the sponsor's shirts, I shaved my legs, etc.) - I used to cycle all... the... time. I no longer identify as a cyclist... hence, I don't cycle very often anymore. Not because I don't love it, but mainly because I don't feel that internal push or guilt for not cycling anymore. I used to feel anxious if I went 3 straight days without going for a ride. Now, 3 weeks between rides is common. So... use this identity thing. Try identifying as a writer or entrepreneur. "Wear the gear", let people know (if you're just starting you can tell them you're trying to be and experimenting). Set yourself up to feel anxious or guilty if you don't do the thing you identify with. Anyway, [here's that interview with Ian. Check it out.]( The insight I'm referring to happens within the first couple minutes. G'night! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789

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