Breakdown "ethical" copy w/ me tomorrow

Final hrs for April's CH "Decoded" call Hey {NAME} -- This recently received an email from a marketer I really like. She started discussing a promotion that knocked it out of the park. But when I read the copy, I nearly puked. It was over-the-top bad. Claims of "effortless" results. Pop a pill, overnight success type stuff. I won't go into any more detail because I like the woman who was describing the promo. But it got me thinking. The copywriting industry has a problem. We are normalizing this sub-par, and in my opinion, lazy-ass copy. (I'm not holding myself to different standard, btw. I've shared some questionable copy in the past that I'm not exactly proud of.) I recently was emailing back and forth with a high-level sports doctor. He works with the top athletes in his particular sport (the professionals). He's trying to learn about copywriting so he can sell his coaching programs to a more mass audience. I shared a bit of email copy from a health list with him and he immediately fired back a list of reasons why the copy was simply not true or questionable at best. Before I go further... I do believe that copy can and should have a little bit of "theater". It needs to be interesting. In advertising, you can make things up... look at every TV ad in existence. There are actors, acting out scripts. But there is a line. There is being honest about the capabilities of your product... and there's being dishonest. (More than half of) the supplements I see sold online these days *might be* good... but I'm willing to bet the majority of them need the person taking the pill to make significant life changes in order to see actual results. That type of information is always conveniently left out. What I'm really getting at is... on my side of the copywriting world -- which is direct response focused (not as brand focused)... we are normalizing "bad" copy. We're making it okay for the next crop of copywriters to push ethical boundaries. To make border-line claims. Too much theater, really. So I want to take a step back. I've put together a simple monthly subscription product I call, "CopyHour Decoded." Decoded works in conjunction with CopyHour and looks only at ethical sales copy. If "ethical" is too strong of a word -- it's non-borderline copy. And as a bonus, most of the copy we look at has been written by me or current/past CopyHour members. There's a lot of "bad" copy out there in the world right now -- people selling supplements that are total trash. Info products with extreme claims. In Decoded I show you companies and offers that are selling these products in a solid, meaningful way. Decoded takes the high road, so to speak. The other offers might sell (and we all know they do), but we want to sleep well at night too. This doesn't mean that the copy we look at is weak. You still need to SELL... and you need to sell with confidence in order to be successful. And there's nothing wrong with a little theater. But again, Decoded tries to not cross the line into the "grey area" of direct response we're all so familiar with. [If you're ready to join, here's the checkout page.]( More Details On CopyHour Decoded: Again, Decoded is my new simple subscription membership where I breakdown active sales copy, in a private Zoom call with member's only. I show members how the copy we're looking at fits into the CopyHour structure. We go deep and look at each element. The Leads, the big ideas and/or hooks, the Headline, the Sales Argument, Creation Stories, Offers, and each part of the Close. This is an extension of CopyHour that allows members go beyond what's taught in the main CopyHour course. You can see CopyHour in action, with real-time promotions running right now. A general feeling I'm having right now is that people are hungry for "good", ethical copy. They want to see it working in the real world. Some of the big name copywriters out there operate in spaces that make a lot of newbie copywriters uncomfortable. I think there's a place for aggressive copy. I don't hate on it. But I think it's about time we get a little representation for the "cleaner" stuff. That's where Decoded comes in. I'm going to show you the underrepresented (by our direct response copywriting community) copy. [Go to the CopyHour Decoded checkout page here.]( What's Included in CopyHour Decoded: In Decoded I jump on a Zoom call with you every month and we look at a new piece of sales copy that's running in the real world, right now. I walk you through each section of the sales message, showing you how it fits into our CopyHour structure, and tell you why it's working. I breakdown sales messages in detail and then you can ask questions live. If you want to share your product and copy, we can discuss how the sales copy we're looking at could be applied to your specific situation. Decoded looks only at ETHICAL sales copy. This is what makes Decoded unique in the marketplace. The other stuff might sell, but we want to sleep well at night. Decoded has its own separate, private Facebook group for discussing "clean" copy. (BTW: the 2021 version of CopyHour looks at clean copy as well. This product is for those who want to go deeper, or get more advanced with me). For pricing: A lot of people with newsletters and subscription products like this are charging you A) $197 a month and B) are sending you a physical copy in the mail. I don't think we need to do either of those. With enough members, I can keep the price at $39 a month. And you can cancel at any time. The next live call will be tomorrow, Wednesday April 28th. It will be recorded and uploaded so you can re-watch. [Here's the link to checkout & subscribe to CopyHour Decoded.]( Hope to see you on Zoom tomorrow! - Derek  Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789