The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 28, 2024 ClickZ Digest EDITOR’S PICKS NEWS [ProCook Teams Up with Brave Bison to Enhance Paid Advertising]() Brave Bison will optimize ProCook's paid search and social outreach, aligning digital growth with physical expansion. The partnership aims to make ProCook the first choice for kitchenware among UK customers. AGENCIES ANALYSIS [Unravelling the Rise and Fall of Vice Media]() The article explores the rise and fall of Vice Media, a once-iconic brand that defined ‘millennial’ media. It discusses the company’s transformation, the factors contributing to its downfall, and the implications for ‘millennial’ media. CONTENT NEWS [Volkswagen taps internal expertise for new CMO]() Volkswagen appoints a new CMO amidst the automotive industry's digital transformation PEOPLE MOVES WHAT WE ARE READING MARTECH [What to do when data-based marketing doesn't increase sales]() Explore strategies to improve product profitability when data-based marketing fails, including assessing market fit, competitive landscape, pricing, marketing channels, messaging, distribution, and operational efficiency. ADWEEK [Inside the Global Quaker Campaign Making Everyone Cry]() Running throughout 2024, this is an example of how PepsiCo plans to market its power brands consistently around the world. HUBSPOT [7 Marketing Questions Teams are Asking in 2024]() Explore seven key marketing questions for 2024, focusing on customer experience, user perception, competition, bounce rates, omnichannel consistency, and effective social media content. TOP VOICES INSIGHTS BY ALLIE GARFINKLE [Term Sheet Newsletters]() Fundrise's investment in AI startup Anthropic allows retail investors to participate in pre-public investments. The interest in AI companies is high, with 66% of retail investors wanting to invest pre-IPO. Various companies secured significant funding and made strategic acquisitions. WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN PODCAST [Marketing Against The Grain: Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps]() Discover Red Bull's $16 billion marketing strategy with Marketing Against The Grain, learning from their revolutionary tactics, unconventional approach, and bold investments in media events. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()