The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 20, 2024 ClickZ Digest RESEARCH BY Merkle [Engagement to empowerment: Winning in todays experience economy]() As brands rush headlong into this new, automated future, security and surveillance are consumers’ top concerns, according to new survey data. It’s up to brands to provide reassurance and transparency around how AI is used. EDITOR’S PICKS NEWS [Google's new search engine rollout in Europe: What you need to know]() Google's new search engine rollout in Europe is a response to the EU's Digital Markets Act, introducing features to enhance user experience and promote fair competition. SEARCH NEWS [How Google's Search Generative Experience (SGE) is Reshaping SEO]() As the search giant delves deeper into the realm of artificial intelligence (AI), it is clear that SGE will have a profound impact on the future of SEO. SEO INSIGHTS [Fospha’s Insights to Unlock eCommerce Growth in 2024]() The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. ECOMMERCE WHAT WE ARE READING HUBSPOT [3 Roles Marketing Leaders Plan to Recruit in 2024]() The 2024 State of Marketing Report reveals plans to recruit content creators, strategists, and marketing managers, emphasizing the importance of high-quality content in the evolving marketing landscape. CONTROL V EXPOSED [Role of a CMO as a Growth Evangelist, Aparna Sundaresh of Unilever]() Aparna Sundaresh, Global VP of Transformation at Unilever, discusses the importance of aligning marketing with purpose and profit for long-term success on a marketing podcast. MARTECH [Super Bowl LVIII Takeaways for Marketers]() Super Bowl LVIII highlighted the power of digital channels and social media for marketers, offering insights into audience engagement, brand sentiment, and effective advertising strategies. TOP VOICES LINKEDIN [Insights from Diego Oquendo]() The head of marketing at Catalyst Consulting sheds light on growth, demand generation and b2b marketing. WHAT WE ARE LISTENING TO MARTECH SERIES [MarTech Interview with Jacqueline Woods, CMO at Teradata]() From the impact of AI on the future of marketing to the challenges marketers face when scaling personalization tactics; Jacqueline Woods, CMO at Teradata discusses what’s influencing and driving B2B tech marketing in this short Q&A: [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()