The ClickZ Digest | LinkedIn's First Creator Marketing Partnership and the Impact of Google's Gemini AI Search

[Subscribe]() | [Forward]() [Logo]() May 22, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [The Impact of Google's Gemini AI Search Technology]() Google's Gemini AI enhances search technology with multimodal understanding and integration with Google products, surpassing human comprehension. Publishers can control AI's content access via the Robots Exclusion Protocol, affecting AI training and search. Marketers face fewer links in search results, impacting organic traffic but creating new AI-optimized advertising opportunities. With reduced search latency and an altered user experience, publishers must adapt SEO strategies for visibility. Content marketing evolves, requiring diverse formats and AI-assisted creation to stay competitive in an AI-driven digital landscape. AI INSIGHTS [LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership]() LinkedIn has partnered with Whalar Group, making it the first creator marketing partner on the platform. Whalar will help adapt creator campaigns to LinkedIn's professional context, using its tech and AI tools for unique campaigns. They aim to connect brands with creators for business-focused content, educating them about LinkedIn's professional audience. The partnership focuses on strategic content creation, fair compensation, and long-term engagements. As LinkedIn's content and engagement grow, this partnership is expected to enhance creator-brand collaborations with a professional focus. Partnership INSIGHTS [How to Use Intent Data to Grow Pipeline]() Alison Murdock, Founder and Chief Marketer at Trusted CMO discusses how B2B companies can leverage intent data to grow their sales pipeline. Intent data, gathered from digital signals, helps identify potential buyers and prioritize outreach efforts. By analyzing various intent signals, companies can tailor their marketing strategies to engage prospects early in their buying journey, personalize content, and improve conversion rates. The effective use of intent data enables marketers to allocate resources efficiently and build stronger relationships with potential customers. Overall, intent data plays a crucial role in optimizing marketing and sales efforts to drive pipeline growth. Intent Data WHAT WE ARE READING MARKETING DIVE [Pizza Hut Names New CMO, Global Chief Brand Officer as Sales Slide]() Pizza Hut appoints Kalen Thornton as global chief brand officer and Melissa Friebe as U.S. CMO amid sales slump, aiming to revitalize brand strategy and growth. MARTECH [Show, Don't Tell: How Storytelling Leads to Lasting Brand Impact]() Harness storytelling in branding for deeper trust and better profits; it's not fluff but a strategic tool for genuine connections and increased revenue. EMARKETER [Retail Marketers Name Ecommerce, TikTok, Generative AI as Most Important Trends of 2024]() Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate. TOP VOICES INSIGHT FROM blueSheperd [Balancing Act: Recharging and Disconnecting from Work as a Digital Marketer]() As a digital marketer, the line between work and personal life can often blur, leading to burnout and decreased productivity. However, it's essential to prioritize self-care and find ways to recharge and disconnect during your time. Here's how to achieve balance and rejuvenate from the digital marketing grind. WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN [Top 5 Marketing Strategies Of 2024 To 10X Business Growth]() Dive into Marketing Against The Grain podcast for cutting-edge 2024 strategies, blending AI with storytelling and SEO to skyrocket business growth, featuring expert insights and resources. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()