The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 29, 2024 ClickZ Digest INSIGHT BY CONTENTIVE [Exploring the Benefits of Native Advertising: A Strategy for Increasing Brand Awareness and Engagement]() In this insightful guide, we explore native advertising—a strategic approach that seamlessly blends ads with platform content. Learn how these discreet yet effective ads can improve user experience, increase engagement, and forge a stronger connection between your brand and its audience. EDITOR’S PICKS INSIGHTS [Blackhawk Network and IKEA Partners to Boost Employee Retention]() BHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up to 8% savings on IKEA products via a salary sacrifice scheme. PR INSIGHTS [How Marketers Can Turn Inflation Challenges into Opportunities for Growth]() As inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and growth as well as preserve customer loyalty. Strategy INSIGHTS [The AI Revolution in Cold Calling]() AI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentially increasing efficiency and reducing intrusiveness. AI WHAT WE ARE READING ADWEEK [Consumer Relationships Aren't Built on Financial Incentives]() Money-for-data is a tricky model to follow and is likely to require a major industry shift. The most valuable of these other data sources is zero-party data, which is proactively provided by customers. MARKETING TECH NEWS [Will AI be your next marketing assistant?]() In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of creative campaigns? ADPUSHUP [What is an Ad Server: All You Need to Know About the Ad Server Advantage]() Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them. TOP VOICES INSIGHT FROM MATT WATSON [Is Your Product-Market Fit Problem a Marketing or Product Problem?]() As a founder, I can't stress enough how crucial finding product-market fit is for the success of your startup. It's the foundation upon which everything else is built. Without it, you're hoping that your product will resonate with customers. But hope is not a strategy, and the stakes are too high to leave it to chance. WHAT WE ARE LISTENING TO SEARCH LABORATORY PODCAST [Unlocking future-proof solutions for B2B marketers]() From navigating the complex economic landscape to effectively identifying and engaging with multiple decision-makers, the team offers insightful perspectives on what it takes to succeed in the B2B world. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()