The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 16, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Are Memecoins Disrupting Digital Marketing?]() The success of Memecoins is propelled by user-generated content. Communities play a pivotal role in their promotion through meme creation and sharing across social platforms, effectively turning traditional marketing on its head. Blockchain INSIGHTS [The Rise of Nostalgia Marketing]() Social media plays a crucial role in this marketing strategy by acting as a digital time capsule; enabling brands to seamlessly weave their narratives into the cultural fabric of nostalgia. Trends INSIGHTS [Harnessing WhatsApp in your Digital Marketing Strategy]() WhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communication to their audience and boasting high engagement and open rates. Strategy WHAT WE ARE READING MARTECH [Unifying Projects and Products: The Power of Program Management in Martech]() Explore the critical role of program management in martech, integrating product, project, and marketing operations to enhance strategic alignment and drive success. BRAND EQUITY [YouTube intensifies efforts against mobile ad-blockers]() YouTube has cited its terms of service, which do not allow third-party apps to disable ads because it prevents the creators from being rewarded for viewership. MARKETING DIVE [CeraVe Uses Super Bowl Playbook for Fake Rom-Com Trailer]() CeraVe launches a fake rom-com trailer campaign, "The One Under the Sun," blending advertising with entertainment to engage younger consumers and leverage influencer partnerships. TOP VOICES INSIGHT FROM DREW NEISSER [How are you explaining marketing to your CFO? And what are the metrics that matter at your company?]() Let’s start with our micro-managing CFO. Why is she asking about leads in the first place? Most of the B2B CMOs that I speak with stopped reporting on leads several years ago. WHAT WE ARE LISTENING TO MARKETING MADE SIMPLE [How to Keep and Captivate the Attention of Prospective Customers]() Learn how to engage and convert potential customers with Marketing Made Simple, featuring insights from Josh Taylor on maintaining communication and turning prospects into eager buyers. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()