The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 09, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data]() Chase Media Solutions leverages first-party financial data to pioneer precision-targeted advertising, offering marketers direct access to its 80 million customers. This platform aims to ensure efficient ad spend while providing customers with personalized offers tailored to their spending habits. Advertising INSIGHTS [TikTok Challenges Instagram's Reign with the Launch of TikTok Photos]() TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing. This strategic expansion reflects TikTok's ambition to dominate the digital landscape, reshaping how users engage with content and presenting new challenges for social media marketers. Social Media INSIGHTS [How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart]() Mad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, they captured the attention of Mark Cuban on Shark Tank. Mad Rabbit effectively leveraged its 7,000 ambassadors to build a robust customer base and rich content marketing portfolio, culminating in its 2023 launch into Walmart. Customer content for Kloo WHAT WE ARE READING MARKETING BREW [New York Legalizes Cannabis, Obstacles Remain for Marketers]() Explore the challenges and creative solutions New York's licensed cannabis dispensaries face in marketing, amidst a surge of unlicensed operations post-2021 legalization. SOCIAL MEDIA TODAY [LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers]() LinkedIn launches CTV and live event ads, partnering with major video providers to help B2B marketers tap into the surge of video consumption and expand reach. SEARCH ENGINE JOURNAL [An In-Depth Guide And Best Practices For Mobile SEO]() Is your website ready for the mobile-first indexing era? Discover the importance of mobile SEO and how to optimize your site for mobile devices. TOP VOICES INSIGHT FROM DREW NEISSER [CMO Huddles]() The article discusses the critical role of language in marketing, highlighting how terms like "brand" and "revenue marketing" influence strategy and perception. It suggests adopting "demand creation" and "demand capture" for better alignment and effectiveness. WHAT WE ARE LISTENING TO THE MEDIA LEADER PODCAST [The Future of Marketing with Bloomberg Media – Ep1: Multi-platform campaigns]() Steve Taylor, executive strategy director at VCCP Media, joins Bloomberg Media European managing director Duncan Chater to discuss why and how advertisers should make sense of the rapidly changing world of video and what marketers might be missing if they want a data-led approach to reaching new audiences. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()