The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Apr 08, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition]() Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation. If successful, the union could revolutionize digital marketing, potentially setting new industry standards. More news INSIGHTS [How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart]() Mad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, they captured the attention of Mark Cuban on Shark Tank. Mad Rabbit effectively leveraged its 7,000 ambassadors to build a robust customer base and rich content marketing portfolio, culminating in its 2023 launch into Walmart. Case Study INSIGHTS [Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes]() Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are currently collecting this data. Personalization WHAT WE ARE READING MARTECH [Email Excellence: Top 10 Traits of Highly Effective Email Marketers]() Explore the top 10 traits that distinguish highly effective email marketers, including focus, service mindset, and curiosity, essential for optimizing campaigns and achieving success. SOCIAL MEDIA TODAY [X’s Bot Purge Sees Big Accounts Lose Thousands of Followers]() Yesterday, X (formerly Twitter) announced a “significant initiative” to combat bots and spam accounts after many months of rising user complaints, prompting Elon and Co. to take additional measures. MARKETING DIVE [Privacy Tools Fall Short: Here’s What the Numbers Say]() Digital privacy efforts continue to fall short of fully protecting consumers and marketers, especially as tracking becomes more sophisticated, per a recent Lokker report. TOP VOICES INSIGHT FROM CHRISTINE ALEMANY [American Banker Publishes its Unleashing the Power of AI Research Report]() While a whopping 75% of banking professionals reported using ChatGPT, the study revealed a surprising lack of familiarity with other generative AI tools. This highlights a crucial gap in awareness that presents exciting opportunities for education and implementation within the financial sector. WHAT WE ARE LISTENING TO MARKETING OVER COFFEE [Equity and Human Centered Design]() In this Marketing Over Coffee: Author Minal Bopaiah talks to us about her latest book: Equity – How to Design Organizations Where Everyone Thrives. Learn about Equity, Equality, How to Screen Your Content, and more! [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()