The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Mar 26, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Lyft Revolutionizes Ride-Hailing with In-App Video Ads and Strategic CMO Appointment]() Lyft introduces in-app video ads and appoints a new CMO from Meta, aiming to revolutionize digital advertising in the ride-hailing industry and enhance user engagement with innovative marketing strategies. VIDEO INSIGHTS [Identity Overhaul: Marketing's Reinvention Playbook]() Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with customers. It requires careful planning and an internal communication strategy to ensure employee engagement and a unified brand representation. REBRANDING INSIGHTS [A deep dive into multi-touch attribution in modern marketing]() Multi-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interaction's role in conversion. It enables efficient resource allocation and strategy optimization, despite challenges in implementation and the need for continuous model adjustment. ATTRIBUTION WHAT WE ARE READING MARKETING BREW [State of Video Marketing]() Wistia's report reveals rising consumer demand for video content and strategies for businesses to create engaging videos affordably, highlighting the impact of video length and content type. MARKETING TECH NEWS [Sprout Social Launches Mentorship Network for Marketers]() Sprout Social launches a free mentorship program for marketers via The Arboretum, offering networking, education, and community engagement to enhance careers in social media. MARTECH [3 keys for better email engagement in Gmail]() Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email. TOP VOICES INSIGHT FROM DREW NEISSER [Spring Into Action: 6 Transformative B2B Marketing Strategies]() This article outlines six transformative B2B marketing strategies for growth, including understanding next-gen buyers, innovating marketing budgets, broadening success metrics, redefining marketing roles, adopting agile teams, and harnessing AI for business value. WHAT WE ARE LISTENING TO LISTEN NOTES [Unlocking the Power of Press Releases with Mickie Kennedy]() Dive into the Attribution Marketing Podcast with Lucas Sommer for insights on maximizing ad spend through expert interviews and strategies in digital marketing and optimization. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()