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#1. Using gut reactions to trigger habits.This is an example of combining self-improvement skills.
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#1. Using gut reactions to trigger habits.This is an example of combining self-improvement skills. On [View online]( [Coach Tony]( Coach Tony [@tonystubblebine]( #1. Using gut reactions to trigger habits.
This is an example of combining self-improvement skills. One is habit building, and the other is mindfulness about your feelings.
I saw a meme on Twitter that essentially went:
Option 1: Do nothing
Advantages:
* Low complexity
* Minimal time and effort
* Manageable timeline
Disadvantages:
* Doesn’t solve the problem
Unfortunately, I think Option 2 is often at the other end of the spectrum:
Option 2: Do everything
Advantages:
* Perfectly solves the problem
Disadvantages:
* High complexity
* Maximum time and effort
* Unacceptably long timeline with high likelihood of failure
For me, both of these situations trigger a negative reaction in my gut. Neither is acceptable. I can just feel a tension in my body that I want something and I am anxious that I won’t get it. That is a trigger and the habit I attached to it is to sit down and brainstorm. When this happens at work, the habit is to bring people to a brainstorming meeting.Â
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#2. My rule of three for resistant brainstormers.
Related to the above, I’ve often been in situations where someone else was suggesting an option that felt bad to my gut. I can’t predict the future, but I’ve got plenty of heuristics for ways someone else’s idea is going to go wrong.
I used to react to this by proposing a counter idea. What I found is that this is a fast path to an argument. It becomes their idea versus my idea.
The thing that seems to always work is to ask for a couple of ideas to compare, at least three. And then instead of picking a fight, I’ll throw out some less confrontational ideas as a way of insisting that we are generating ideas first, evaluating them later. Good starter ideas are: do nothing, shut the business down, quit the company and make someone else deal.Â
More on this in my [Rule of Three post](
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#3. People interested in brainstorming should read IDEO’s take.
The main rule I keep in mind is that brainstorming is two halves. The first is flair, where the goal is to generate many ideas without judgment. Then the second is focus, where you get to judge and dismiss ideas.
The design firm IDEO is an expert at this. They call those two halves diverge and converge. Anyone who needs to generate creative ideas should visit their [brainstorming page](
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