That guy who paid someone to slap him in the face.

Have you heard this story? It went viral when it first happened, but that was a long time ago. In 2012, a guy named Manish Sethi got fed up with the way he was addicted to Facebook. So [he hired someone off of Cragislist]( to sit next to him and watch his computer. Every time Manish mindlessly browsed to Facebook, that person was directed to slap him across the face. Boom. Self directed negative reinforcement. The psychology of that is pretty interesting. But there’s this other thing that I want to tease out for you: pragmatism. There are a lot of people who aren’t making progress in their life because they’re being too precious. You want to run a 5k, but you don’t want to start training until you find the right shoes and pick the right training program and the weather clears up. Etc. Or you’re worried about what getting help says about you. Is getting help cheating? Is it cool? Do you know what's cool? Success. And successful people use a very simple secret. If something will help them succeed, they do it. That’s it. No worrying. No debating. No wondering what people will think of them. Or worse, wondering if their goals are worth spending money on. When we started shelter-in-place here in NYC I knew my routines were going out the window. They were all immediately outdated. I'd need new goals and new routines. And so the first thing I did was go shopping. I bought [rubber resistance bands]( specifically made for swimmers. Are these as effective as actually swimming? Not even close. But they’ll have to do and I didn’t hesitate to buy them and use them. Same with biking. I normally bike outside or on a stationary at my gym. But now I do most of my biking at home and that meant I needed a trainer. Bike trainers are these resistance contraptions that hold the rear wheel of your bike so that you can ride in place. Normally I would have done detailed research trying to figure out the absolute best device on the market. But not during these Corona times. Do you know how I ended up choosing [the one]( I did get? It was the one that was in stock. Do the thing you need. That’s pragmatism. I needed a swim replacement, so I bought one. I needed a bike replacement, and I bought that too. Not everything I need costs money, but when it does, I don't flinch because investing in myself has always paid off. And if you are lucky enough to have a job right now, then it's your duty not to stagnate. Not everyone has that opportunity and it's offensive to those people to waste yours. (Think Ben Affleck's "[Best Part of My Day]( speech in Good Will Hunting) At minimum, becoming the best person you can become puts you in a position to help other people. If you've read this far, let me bring it back to Manish. He was paying someone to hold him accountable to his goals. Well, guess what the main business is here at Coach.me? Habit coaches who check in to hold you accountable every day. One of my favorite self-improvement researchers, Gretchen Rubin, came up with a big ah ha moment that explains the power of accountability. She looked at how people respond to internal and external accountability. You can [read more here]( but the gist is that most of us can put ourselves in one of four categories: rebel, questioner, upholder, obliger. Upholders make me mad because I wish I was one. They naturally hold themselves to their internal goals. Lucky people. The rest of us need help. And here’s where pragmatism comes in. Obligers are especially receptive to external accountability. If your teacher tells you to do something then you do it. However, obligers then struggle to be accountable to themselves. They set goals and then do nothing. Here’s the pragmatism: accountability is something you can just go out and buy. For example, a lot of obligers spend money on a personal trainer to meet them at the gym. Or they used to be able to do this before shelter-in-place. I love the pragmatism of Obligers hiring personal trainers. Sure, Upholders get away with spending less money for a gym because they might not need a trainer. But why does that matter? If you are an Obliger, what matters most is doing whatever it takes to get to the gym. Our coaches are like that--a simple way for you to just go out and hire accountability. If you need accountability, then just buy it for yourself. These are people who will check in with you daily. If you need accountability, I want you to have it. So here’s my part gift / part offer. I’m going to give you a promo code for a week of free coaching. If you don’t like the coaching, cancel. If you do like it, keep going and pay. It’s part gift, because I have to pay these coaches. So for the first week, I'll foot the bill for these coaches to coach you. But I know thousands of people have hired our coaches and appreciated the accountability. So I think most of you will probably become customers. Here's what you need to do to start: 1. Browse the habit coaches in our [directory](. 2. Enter the promo code TONYWEEK to get the first week free. That's it. In service, Coach Tony BTW, do you want to know what happened to Manish? He turned his idea into a company, [Pavlok]( that sells devices to let you give yourself electric shocks. His [pitch on SharkTank]( is wild. Copyright © 2020 Lift Worldwide, All rights reserved. You're receiving this email as part of your account for Coach.me. Our mailing address is: Lift Worldwide 3171 Ross Rd #804Graton, CA 95444 [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.