Retention Deficit: How to Keep Customers by Talking About More Than Your Product

As a Customer Success professional, you talk to customers about your products and services all day, every day. [View in browser]( [CZ_Newsletter_Banners_Prospect (002)]( Retention Deficit: How to Keep Customers by Talking About More Than Your Product [small talk]( As a Customer Success professional, you talk to customers about your products and services all day, every day – whether it’s discussions about product adoption, value, or ROI. With your well-rehearsed and oft-recited talk tracks around features and use cases, product-focused talk is likely second nature to you, which makes it easy to default to during customer conversations. But if you want to have more than a one-dimensional relationship with your customer, only talking about your product isn’t enough. You need to focus on your customer – as a professional and as a person. [Continue reading on the blog to see how to add more depth, substance, and compassion to your customer conversations.]( [View Blog]( [CZ_Resource_Webinar_1200x627 Feb Irit Eizips_2.0]( Join us for this webinar as Irit Eizips from CSM Practice shares benchmarking data from their recent survey of Customer Success professionals on how they build, maintain and measure customer health scores. [Register Now]( [kh]( Knowledge Hub: Customer Expansion for CS Teams If you are a subscription business, customer retention and account expansion are essential in driving your growth engine. Check out our new knowledge hub to learn strategies and tactics that can help your team drive effective account expansion. [Learn More]( [APPEALIE_Badge_3A_RGB_2020]( ChurnZero Named Overall SaaS Award Winner by APPEALIE APPELIE has announced the winners of the 2020 SaaS Awards, and ChurnZero is proud to be recognized for the third year in a row. To find out why our customers rate us so highly and understand the impact we can bring to your Customer Success team, sign up for a quick demo today. [Learn More]( [Kacey Impact Webinar - Intro-2]( [Register Now]( Customer Success Around the Web - [The Misuse of Tech-Touch Strategies in Customer Success – And How to Fix It](– Learn how to create a digital-led, personalized, and scalable Customer Success strategy. - [9 Must-Have Skills for Customer Success in 2021 (& How to Master Them)](– Discover some of the most important skills to possess as a Customer Success Manager and what your team can do to master them. - [Marketing and CX: Best Collaborations for Customer Success](– See how these two teams can work together to deliver high-quality results and generate countless opportunities for the company. Fighting Churn is a newsletter of inspiration, ideas and news on customer success, churn, renewal and other stuff and is curated by [ChurnZero](. [See a Demo of ChurnZero]( [Facebook]( [LinkedIn]( [Twitter]( [Email]( ChurnZero, 1100 15th St NW, Washington, DC 20005, United States, (703) 721-4988 [Unsubscribe]( [Manage preferences](