The 6-step process to craft profitable welcome emails

Welcome emails, on average, have a 4x higher open rate and 5x higher click-through rate than standard email marketing campaigns. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   The Future of DTC in 2024: A Virtual Roundtable Discussion with Ecom Visionaries is happening in 2 weeks. [Register for free.](     Happy Monday! Today's Must Read Content Piece: Welcome emails, on average, have a 4x higher open rate and 5x higher click-through rate than standard email marketing campaigns.  Yet most people don’t know how to maximize their welcome series results.  [Here’s my 6-step process to craft profitable welcome emails.](     Copywriting Tip of the Week: The Psychology Behind Effective Email Copy:  1/ Understand Your Audience: Dive deep into their needs, pain points, and aspirations. This forms the foundation of emotionally resonant email copy.  2/ Principle of Reciprocity: When you offer something valuable (like a helpful tip or a discount), recipients are more inclined to respond positively.  3/ The Power of Storytelling: A well-told story can make your email unforgettable, creating a lasting bond with your audience.  4/ Scarcity and Urgency:  These tactics can prompt action, but use them sparingly and authentically to maintain trust.  5/ Personalization Beyond Names:  Tailor content based on past behaviors and interactions for a more relevant and engaging experience.     Partner of the Week: Are you ready to dominate Ecom in 2024?  Introducing "The Future of D2C in 2024: A Roundtable Discussion with eCommerce Visionaries," an insightful event hosted by [Chargeflow.](  Featuring DTC Founders who lead their sectors, such as Ashvin Melwani from Obvi ($40M+ in revenues), Chris Meade from Crossnet ($25M+ in revenues), and Rob Fraser ($10M+ in revenues), as well as executives from the biggest eCommerce SaaS companies such as Yotpo, Triple Whale, and Gorgias, this roundtable provides a platform for discussing the strategies that will define the next wave of eCommerce.  Whether you are an eCommerce founder or executive, you cannot miss it.  [RSVP now for free and potentially win an Apple Vision Pro 💸](       Marketing Resource of the Week: Here are 6 core strategies for building strong customer retention:       Second Copywriting Tip of the Week:   The best copy I’ve seen: - Gains attention - Focuses on the customer - Stresses benefits - Differentiates you from the competition - Proves its case - Establishes credibility - Builds value - Closes with a call to action Make sure yours does this & you’ll make a lot of $$$     Advice of the Week: Most people go through life doing things to “check the box” as done.  Rather than just doing things well. If you’re going not going to give it your all, you might as well not even do it at all.  The ones who end up winning are those who have the conviction and patience to do them the right way.  You’ll be able to beat 99.99% of others by: a) showing up b) giving it your 100% effort c) continually improving upon your performance  How you perform in practice is how you’ll perform in the game.  Just show up, give it your all, be patient, and you’ll accomplish big things.  It’s that easy.  And that hard.  Don’t be like most people.     B2B Influencer Marketing Thoughts: I’m insanely excited by what I’m seeing on LinkedIn.  Lots of companies are diving into B2B influencer marketing.  Huge opportunity for both companies and influencers alike right now.  Very much the Wild West with it — like the early days of B2C marketing on Instagram and TikTok.  I think the top influencers will easily make 6+ figures this year from promoting companies on LinkedIn.  And I think it’s early enough that there’s a good arbitrage opportunity for companies to work with a ton of influencers to see a nice ROI from these sponsorships.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 81,823 - Subject Line: 10 storytelling hacks to stay ahead of 99% of copywriters - Preview Text: The best copywriters are GREAT storytellers - Open Rate: 49.00% - CTR: 1.30%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](       © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782