Avoid this mistake that ruins your momentum

Alex In My Inbox #98 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   This is the [only place]( I'll hire freelance marketers from in 2024.   Hey there, happy Friday…and happy Holidays! Welcome to Edition 98 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex." Alex is an anonymous copywriter who shares these tips with me so I can share them with you. Today, Alex has an email for us about how to keep yourself on track for any goals you want to achieve in the new year. Let’s hear it. But first...   In my opinion, 2024 is going to look drastically different. I think we'll see more companies: 1. Adopt AI. Think we've seen peak AI? Guess again. We're just scratching the surface here. 2. Go away from full-time W2 employees and instead hire people on a freelance basis. 3. Will leverage overseas talent (more than they already do). With these changes, we will see companies a) become wildly more productive while b) becoming more profitable. I've personally been going down this path with one of the companies I own. The results? Incredible efficiency and profitability. To the tune of ~80% profit margins. It's been incredible! Now the question you're probably asking yourself, as others have been asking me as well: Where can I find great US-based freelance marketers? How about great overseas marketers, designers, and sales assistants? I got you covered: - Find the best US-based freelance marketers [here.]( - Find the best overseas marketers, designers, and sales assistants [here.]( sponsored  Now, onto today's edition:     Dear Chase, Happy almost-New Year! This is a super quick email, but I wanted to talk about something that’s really helped me. I’ve made some good progress this year in all aspects. I’ve never really been the most disciplined guy. I’ve genuinely done a lot of thinking this year about how I can be more consistent and there’s one tip that’s helped me a ton. We all start stuff and never finish it. That’s super common. We all get busy and distracted and it’s not the end of the world. But if there’s one skill that we can add to our warchest that’ll make us better friends, better entrepreneurs, and better individuals, it’s consistency. The advice I got was from my friend [@benhbader]( (who you should follow on Twitter) who has read the book Atomic Habits 55 times in 2 years and made it his entire personality. Beware the negative streak. What’s a negative streak? When building a habit, you’re meant to do something for as many days in a row as you can. You don’t wanna miss a day, because that would technically break the streak. And that’s bad, but nowhere near as bad as a negative streak. A negative streak is when you begin to go multiple days in a row without doing the habit you’re building. And with every day that you skip, you make it harder for yourself to start again. The tip in this email is this: When you’re building a habit (exercise, daily writing, etc) it’s actually more beneficial to plan a day every week or every month to break the streak and take a rest than to try to go every day and fall off the wagon. I’d rather go 10 days on, 1 day off instead of going 20 days on and then getting so burnt out that I miss the NEXT 20 days. When you miss 1 day of a habit, you feel a little bit of guilt. And that drives you to get back up tomorrow and do it again. But when you miss day 2, it starts to normalize. And then all of a sudden, you’re right back where you started again. So, as long as you are aware of the negative streak, you’ll be able to pick up more good habits than you ever thought possible. Happy New Years, Chase. Yours truly, Alex. Sent from my Party Hat     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase   Other links/info: - I highly recommend signing up for Tim Ferriss's free newsletter. Every Friday, he sends you the 5 coolest things he found (or explored) that week, including books, gadgets, hacks, and more. [Sign up for free with 1-click here.]( - You can hire the best copywriting freelancers on the internet [here.]( I'm a part-owner of this business. P.S. Here are two ways we can work together:  1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782