The enemy of my enemy is my avatar

Alex In My Inbox #121 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   IMPORTANT NEWS: The special launch discount of [$250 off my new Client Acquisition Course]( will expire on Sunday at 11:59 p.m. PST.     Hey there, Welcome to Edition 121 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  Today, Alex is going to tell you all about how copywriting has made him a ton of enemies, but at the same time, it’s made him able to generate millions of dollars for his clients as a copywriter.  This is a good one. Please take it for what it is (a copywriting lesson). And nothing more.  Let's check it out!  But first...  I wanted to make sure you knew that the special launch discount of [$250 off my new Client Acquisition Course]( will expire on Sunday at 11:59 p.m. PST.  Out of anyone on the internet you could learn from, why should you choose me?  Well for one, I ALWAYS overdeliver.  If you've ever taken a course from me, you know this.  And if you haven't taken a course from me, you can probably tell by how much free content I give away, that I truly give a sh*t about helping you win.  No one has been more generous with sharing everything they know online than me.  Plus, I’ve been freelancing and running agencies for the past 10 years.  We’ve acquired 1,000+ clients in that timeframe and made a lot of money offering incredible services.  I’ve gotten client acquisition down to a point where we can drive demand for our services in our sleep.  And I even recruited a dozen experts to contribute their knowledge to the course in the form of full on courses within my course + bonus videos and resources.  So from now until Sunday at 11:59pm PST, I invite you to enroll in my course while you can [save $250 on my new Client Acquisition Course.]( Now let's dive into today's edition 👇     Dear Chase,  I’m writing to you from a remote location.  I have activated a VPN on this device, and I’m fearing for my safety.  As a copywriter, I’ve made a lot of enemies. But it’s worth it.  And if your audience can stomach having people who want to get rid of you, this marketing technique is going to make you a lot of money.  This is one of the oldest marketing tricks in the book.  It’s one of the greatest mechanisms you can utilize to: - build trust - create a need for your product - strengthen an audience and a community This mechanism is called the “common enemy”. The way this works is that you are uniting an audience against a person, thing, idea, etc  And you are positioning your product as a thing you can buy to take your power back from that common enemy.  This angle/mechanism exists everywhere, but you just haven’t been paying attention.  Chase, I know both you and your audience HATE when I talk about Tate, but they need to understand that there is absolutely no moral inclusion with what I’m about to say.  And to be double and triple clear, this isn't Chase writing any of this section.  Look at him for what he’s achieved on social media and with his online products—nothing else.  You know right away what I’m going to say if you’ve ever seen him online.  The common enemy he’s identified is The Matrix.  The Matrix is an idea that he brought to life. It revolves around the fact that there are people beyond governments who are pulling strings, controlling people, manipulating their minds, and causing societal destruction.  The Matrix is responsible for your problems.  Everyone who disagrees with this statement is part of The Matrix.  If you want to escape The Matrix, you need to join Hustler’s University and learn how to become a Top G so that nobody can control you anymore.  Like I said, no matter what you think of him (and I know what you think, Chase, you're not a fan of his), the positioning is great.  The reason The Matrix is such a great common enemy is because “they” are a handful of supremely powerful people, and they’re harming the other 8 billion people that exist on the planet.  It’s THE MOST common enemy.  A mistake that some people make with the whole “common enemy” angle is they make enemies out of people, ideas, or things that their audience actually likes.  Coke vs Pepsi.  Coke can’t “common enemy” Pepsi because half the population loves Pepsi. There are people who like both.  Then you just alienate everyone else.  Or Guru 1 vs Guru 2.  You can’t “common enemy” another person who could be potentially liked by more than half of your audience.  It has to be something or someone that everyone within your audience believes is fundamentally evil.  The #1 political strategy used in the last 10 years is “common enemy’ing” the other side.  Democrats unite against hating Trump because of XYZ.  Republicans unite against Joe Biden because of XYZ.  You are galvanizing your audience behind hating someone else, gaining trust with them, and using those emotions to achieve a result.  When you’re doing this in your marketing, follow these steps: - Unite your audience around something that they would all STRONGLY disagree with. The more powerful, the better. - Dig into the fact that not only is this person, thing, or idea YOUR enemy, but you are THEIR enemy, too. This enemy is trying to harm you in some way. - By purchasing your product, they are sending a message to the enemy, or solving a problem that the enemy is causing. It’s the only way for your audience to take their power back. If you can do this tastefully, you will sell a ton of products. It’s one of the strongest mechanisms in the world. Capiche?  Yours truly, Alex. Sent from my underground bunker (the matrix is after me)     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    Latest Podcast Episode:  In this episode, Mason and I discuss a variety of topics, from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators representing ecommerce brands on TikTok Shop.  We also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low-hanging fruit in your business, and what makes the difference between LinkedIn content that’s mid and content that blows up.  [Check it out here.](    Things Worth Checking Out:  1/ Looking to grow your email and SMS subscriber lists faster?  Here are 2 innovative List Growth Strategies: - Instagram Giveaways to Collect Email Subscribers: Run Instagram giveaways where participants enter by sharing their email or phone number with you via DMs. Use a tool like [Gatsby]( to capture this follower’s email or sms information from the DM and auto-sync them in as new subscribers to your lists in Sendlane, Klaviyo, Attentive, Yotpo and more. - Evergreen Offers in Instagram Bio: Add an offer in your Instagram bio, inviting users to DM their email address to receive a discount on their first order. This works like a welcome popup on your website but keeps users engaged on Instagram, making it easy for them to subscribe right where they are. Use [Gatsby]( to automate this process. Implement these strategies to see significant list growth with minimal setup and management. To learn more about these strategies and Gatsby, [click here.](  2/ For ecommerce brands looking to provide the perfect customer support, every time, check out why so many brands are [switching to Richpanel.](  Their platform that combines the best of AI and humans to respond faster, manage all channels & [scale your customer service.](   3/ I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP as they sold out last year. 4/ Gamma is becoming my go-to platform for creating presentations. And no, that's not just because I'm now working with them.  I've found them to be a modern alternative to PowerPoint that's powered by AI.  Their AI helps you create, design, and refine all your content incredibly fast. Outside just presentations, you can also use Gamma to create beautiful documents, and they just released a new websites feature.  For anyone that lacks design and coding skills, this is a tool worth trying.  They have a generous free plan you can [check out here.](   Thanks to my partners above for their endless support.     P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782