The Future of Performance Marketing

Lynn Yaeger on New York Fashion Week, TKtktkt ~/AAAHagA~/RgRnrYyWP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRnrYyWP0S0aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fY29udGVudD1hZF9zbG90VwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk WHAT YOU NEED TO KNOW TODAY: TUESDAY, FEBRUARY 13, 2024 - Social media ad rates are coming down, but DTC brands are [sticking with a more varied marketing mix.](~/AAAHagA~/RgRnrYyWP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9tZXRhLWFkcy1hcmUtYWZmb3JkYWJsZS1idXQtbm90LWVub3VnaC10by1lbnRpY2UtZHRjLWJyYW5kcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzAyMjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - Lynn Yaeger [reports from New York Fashion Week](~/AAAHagA~/RgRnrYyWP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3Jldmlld3MvZmFzaGlvbi13ZWVrL2NvbGxpbmEtc3RyYWRhLXRvbW15LWhpbGZpZ2VyLWtoYWl0ZS1uZXcteW9yay1mYXNoaW9uLXdlZWstd29tZW5zd2Vhci1hdXR1bW4td2ludGVyLTIwMjQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk): Collina Strada, Willy Chavarria, Khaite, Ludovic de Saint Sernin and more. - Peter Dundas is the latest designer to [tackle the beauty category with a new line](~/AAAHagA~/RgRnrYyWP0S7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9pbnNpZGUtcGV0ZXItZHVuZGFzLWJpZy1iZWF1dHktYmV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) centered on Gen-Z. - Tiger Woods unveiled his [new apparel and footwear brand](~/AAAHagA~/RgRnrYyWP0TSaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3Byb2Zlc3Npb25hbC90aWdlci13b29kcy1yZXZlYWxzLW5ldy1saWZlc3R5bGUtYnJhbmQtc3VuLWRheS1yZWQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), Sun Day Red. - Climate advocacy group Stand.earth lodged a [greenwashing complaint against Lululemon in Canada](~/AAAHagA~/RgRnrYyWP0TQaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3Mvc3VzdGFpbmFiaWxpdHkvbHVsdWxlbW9uLWNhbmFkYS1ncmVlbndhc2hpbmctc3RhbmQtZWFydGgtY29tcGxhaW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). TOP STORIES [DIRECT-TO-CONSUMER](~/AAAHagA~/RgRnrYyWP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9kaXJlY3QtdG8tY29uc3VtZXI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzAyMjQmdXRtX3Rlcm09WFVZRDNMUE9aUkVKSEJLNENUQlQ2TDVSSUkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads](~/AAAHagA~/RgRnrYyWP4QQAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvbWV0YS1hZHMtYXJlLWFmZm9yZGFibGUtYnV0LW5vdC1lbm91Z2gtdG8tZW50aWNlLWR0Yy1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV90ZXJtPVhVWUQzTFBPWlJFSkhCSzRDVEJUNkw1UklJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Malique Morris ~/AAAHagA~/RgRnrYyWP4QQAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvbWV0YS1hZHMtYXJlLWFmZm9yZGFibGUtYnV0LW5vdC1lbm91Z2gtdG8tZW50aWNlLWR0Yy1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV90ZXJtPVhVWUQzTFBPWlJFSkhCSzRDVEJUNkw1UklJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.](~/AAAHagA~/RgRnrYyWP4QOAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvbWV0YS1hZHMtYXJlLWFmZm9yZGFibGUtYnV0LW5vdC1lbm91Z2gtdG8tZW50aWNlLWR0Yy1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV90ZXJtPVhVWUQzTFBPWlJFSkhCSzRDVEJUNkw1UklJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRnrYyWP4QOAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvbWV0YS1hZHMtYXJlLWFmZm9yZGFibGUtYnV0LW5vdC1lbm91Z2gtdG8tZW50aWNlLWR0Yy1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV90ZXJtPVhVWUQzTFBPWlJFSkhCSzRDVEJUNkw1UklJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [FASHION WEEK](~/AAAHagA~/RgRnrYyWP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9mYXNoaW9uLXdlZWs_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzAyMjQmdXRtX3Rlcm09RTZQU1ZMTVJIUkNDVEhLTkoyM0E1NDczSE0mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [What Does the American Dream Look Like Today?](~/AAAHagA~/RgRnrYyWP4QmAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2Zhc2hpb24td2Vlay9jb2xsaW5hLXN0cmFkYS10b21teS1oaWxmaWdlci1raGFpdGUtbmV3LXlvcmstZmFzaGlvbi13ZWVrLXdvbWVuc3dlYXItYXV0dW1uLXdpbnRlci0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT1FNlBTVkxNUkhSQ0NUSEtOSjIzQTU0NzNITSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Lynn Yaeger ~/AAAHagA~/RgRnrYyWP4QmAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2Zhc2hpb24td2Vlay9jb2xsaW5hLXN0cmFkYS10b21teS1oaWxmaWdlci1raGFpdGUtbmV3LXlvcmstZmFzaGlvbi13ZWVrLXdvbWVuc3dlYXItYXV0dW1uLXdpbnRlci0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT1FNlBTVkxNUkhSQ0NUSEtOSjIzQTU0NzNITSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [On the first three days of New York Fashion Week, runways full of perfectly respectable clothes were punctuated by flashes of something more eloquent, writes Lynn Yaeger.](~/AAAHagA~/RgRnrYyWP4QkAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2Zhc2hpb24td2Vlay9jb2xsaW5hLXN0cmFkYS10b21teS1oaWxmaWdlci1raGFpdGUtbmV3LXlvcmstZmFzaGlvbi13ZWVrLXdvbWVuc3dlYXItYXV0dW1uLXdpbnRlci0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT1FNlBTVkxNUkhSQ0NUSEtOSjIzQTU0NzNITSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRnrYyWP4QkAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXZpZXdzL2Zhc2hpb24td2Vlay9jb2xsaW5hLXN0cmFkYS10b21teS1oaWxmaWdlci1raGFpdGUtbmV3LXlvcmstZmFzaGlvbi13ZWVrLXdvbWVuc3dlYXItYXV0dW1uLXdpbnRlci0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT1FNlBTVkxNUkhSQ0NUSEtOSjIzQTU0NzNITSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BEAUTY](~/AAAHagA~/RgRnrYyWP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzAyMjQmdXRtX3Rlcm09NVBWQlhXMkNTUkM3VkFVWUg2RVVETzRNRFkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Inside Peter Dundas’ Big Beauty Bet](~/AAAHagA~/RgRnrYyWP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9pbnNpZGUtcGV0ZXItZHVuZGFzLWJpZy1iZWF1dHktYmV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT01UFZCWFcyQ1NSQzdWQVVZSDZFVURPNE1EWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Liz Flora ~/AAAHagA~/RgRnrYyWP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9pbnNpZGUtcGV0ZXItZHVuZGFzLWJpZy1iZWF1dHktYmV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT01UFZCWFcyQ1NSQzdWQVVZSDZFVURPNE1EWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19pbWFnZVcFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [The fashion veteran known for his ornate, glamorous creations is the latest designer to try his hand at makeup. But instead of an equally over-the-top beauty aesthetic, Dundas has leaned into natural, gender-neutral products as he hopes to tempt Gen-Z.](~/AAAHagA~/RgRnrYyWP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9pbnNpZGUtcGV0ZXItZHVuZGFzLWJpZy1iZWF1dHktYmV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT01UFZCWFcyQ1NSQzdWQVVZSDZFVURPNE1EWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRnrYyWP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9pbnNpZGUtcGV0ZXItZHVuZGFzLWJpZy1iZWF1dHktYmV0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT01UFZCWFcyQ1NSQzdWQVVZSDZFVURPNE1EWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Tiger Woods Debuts New Lifestyle Brand Sun Day Red](~/AAAHagA~/RgRnrYyWP4QCAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9wcm9mZXNzaW9uYWwvdGlnZXItd29vZHMtcmV2ZWFscy1uZXctbGlmZXN0eWxlLWJyYW5kLXN1bi1kYXktcmVkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT1XT1BXMkFDUEpWRUxQTzNSWlVUTEwyWDRMWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF90aXRsZVcFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRnrYyWP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9wcm9mZXNzaW9uYWwvdGlnZXItd29vZHMtcmV2ZWFscy1uZXctbGlmZXN0eWxlLWJyYW5kLXN1bi1kYXktcmVkLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT1XT1BXMkFDUEpWRUxQTzNSWlVUTEwyWDRMWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9jdGFXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Op-Ed | Tod’s Investors Should Push for Higher Price in L Catterton Buyout](~/AAAHagA~/RgRnrYyWP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS90b2RzLWJ1eW91dC1sLWNhdHRlcnRvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzAyMjQmdXRtX3Rlcm09Rkc2TjRRWURDVkUzSkFLU082SjZKRVI1NUEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfdGl0bGVXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRnrYyWP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS90b2RzLWJ1eW91dC1sLWNhdHRlcnRvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xMzAyMjQmdXRtX3Rlcm09Rkc2TjRRWURDVkUzSkFLU082SjZKRVI1NUEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzVfY3RhVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRnrYyWP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRnrYyWP0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Job Losses Likely as the Body Shop Lines Up Administrators](~/AAAHagA~/RgRnrYyWP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L2pvYi1sb3NzZXMtbGlrZWx5LWFzLXRoZS1ib2R5LXNob3AtbGluZXMtdXAtYWRtaW5pc3RyYXRvcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV90ZXJtPVdITEdEQU5VWlZHWkRIRTdBTVdXNjZITDdNJnV0bV9jb250ZW50PW5ld3NicmllZl8xVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Tod’s Rises 17% On L Catterton Bid to Help Owner’s Delisting Plan](~/AAAHagA~/RgRnrYyWP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L3RvZHMtc2hhcmVzLXJpc2UtYWZ0ZXItbC1jYXJ0ZXJ0b24tYmlkLXRvLXRha2UtY29tcGFueS1wcml2YXRlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT1UTzJGNEtUWkNKSDZOSzI3WU1VWEdIMjI1NCZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Engaged Capital Gains Support of VF Heirs to Shake Up North Face Owner](~/AAAHagA~/RgRnrYyWP0TnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3ZmLWNvcnAtYWN0aXZpc3QtaGVkZ2UtZnVuZC13aW5zLXN1cHBvcnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV90ZXJtPVJUSVNZTkhIWEZGUjVHTVVRMlBIN1lBUEhRJnV0bV9jb250ZW50PW5ld3NicmllZl8zVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Climate Group Lodges Greenwashing Complaint Against Lululemon in Canada](~/AAAHagA~/RgRnrYyWP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3Mvc3VzdGFpbmFiaWxpdHkvbHVsdWxlbW9uLWNhbmFkYS1ncmVlbndhc2hpbmctc3RhbmQtZWFydGgtY29tcGxhaW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fdGVybT1WRktTUFFNTFZWQkM1TVJINTRERzRWTVhESSZ1dG1fY29udGVudD1uZXdzYnJpZWZfNFcFc3BjZXVCCmW7lgfLZcRRcbRSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Temu Spent Millions on Six Super Bowl Ads as It Tries to Win Back US Shoppers](~/AAAHagA~/RgRnrYyWP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbWFya2V0aW5nLXByL3RlbXUtc3VwZXJib3dsLWFkcy1yZXZlbnVlLXVuaXRlZC1zdGF0ZXMtc2hvcHBlcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTMwMjI0JnV0bV90ZXJtPTQzNUVGUVZGREJIWE5DS1BCWFFMSkNXUDc0JnV0bV9jb250ZW50PW5ld3NicmllZl81VwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) BoF PROFESSIONAL ~/AAAHagA~/RgRnrYyWP0S8aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1Qgplu5YHy2XEUXG0Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds Together with global business leaders, technologists and creative innovators, our half-day programme of provocative talks and in-depth conversations with leaders from LVMH, Norma Kamali, Timberland, e.l.f. Beauty and Roblox will delve into the transformative power of generative AI and other disruptive technologies set to impact the fashion and beauty industries this year. Purchase your ticket before February 14 to secure your place at the Early Bird rate of just $495 — saving $200 on the full ticket price. [PURCHASE TICKET](~/AAAHagA~/RgRnrYyWP0S6aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vYm9mLXByb2Zlc3Npb25hbC10ZWNobm9sb2d5LXN1bW1pdC0yMDI0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzEzMDIyNCZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKZbuWB8tlxFFxtFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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