The Problem With Social Commerce

Reviving Heritage Brands, Ralph Lauren Raises Growth Outlook ~/AAAHagA~/RgRlC899P0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMiZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmMjfUopY0dH9UBSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRlC899P0QWaHR0cHM6Ly9iaXQubHkvM0x5UVVGc1cFc3BjZXVCCmMjfUopY0dH9UBSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: TUESDAY, SEPTEMBER 20, 2022 - Digital brands say Instagram’s shopping features fall short of the company’s goal [to blend e-commerce and social media](~/AAAHagA~/RgRlC899P0TLaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvdGVjaG5vbG9neS93aHktZGlnaXRhbC1icmFuZHMtYXJlLWx1a2V3YXJtLW9uLXNvY2lhbC1jb21tZXJjZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). - The owner of Kappa, Superga, and K-Way has found its footing again [thanks to wholesale and luxury and sports collabs](~/AAAHagA~/RgRlC899P0S-aHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvcmV0YWlsL2EtcGF0aC10by1yZXZpdmluZy1oZXJpdGFnZS1zcG9ydHMtYnJhbmRzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMiZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmMjfUopY0dH9UBSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). - [Ralph Lauren is targeting sales growth faster](~/AAAHagA~/RgRlC899P0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L3JhbHBoLWxhdXJlbi1zZWVzLWZhc3Rlci1ncm93dGgtb24tcHJpY2luZy1uZXctY3VzdG9tZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMiZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmMjfUopY0dH9UBSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) than Wall Street estimates over the next three years. - Two years after stepping away from modelling, Halima Aden [is planning a return to the fashion industry](~/AAAHagA~/RgRlC899P0S_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21lZGlhL2hhbGltYS1hZGVuLXBsb3RzLWhlci1yZXR1cm4tdG8tZmFzaGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). TOP STORIES [TECHNOLOGY](~/AAAHagA~/RgRlC899P0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy90ZWNobm9sb2d5P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV90ZXJtPUlKWkdZWEJLT1JBRU5LN1FETFZUMjYyM1NFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RvcGljVwVzcGNldUIKYyN9SiljR0f1QFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Why Digital Brands Are Lukewarm on Social Commerce](~/AAAHagA~/RgRlC899P0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2h5LWRpZ2l0YWwtYnJhbmRzLWFyZS1sdWtld2FybS1vbi1zb2NpYWwtY29tbWVyY2UvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV90ZXJtPUlKWkdZWEJLT1JBRU5LN1FETFZUMjYyM1NFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKYyN9SiljR0f1QFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Malique Morris ~/AAAHagA~/RgRlC899P0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2h5LWRpZ2l0YWwtYnJhbmRzLWFyZS1sdWtld2FybS1vbi1zb2NpYWwtY29tbWVyY2UvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV90ZXJtPUlKWkdZWEJLT1JBRU5LN1FETFZUMjYyM1NFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKYyN9SiljR0f1QFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Instagram will soon scale back its commerce efforts. Some merchants say they’re not surprised, as the platform’s shopping features were missing key features needed to complete the sale.](~/AAAHagA~/RgRlC899P0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2h5LWRpZ2l0YWwtYnJhbmRzLWFyZS1sdWtld2FybS1vbi1zb2NpYWwtY29tbWVyY2UvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV90ZXJtPUlKWkdZWEJLT1JBRU5LN1FETFZUMjYyM1NFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmMjfUopY0dH9UBSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRlC899P0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3RlY2hub2xvZ3kvd2h5LWRpZ2l0YWwtYnJhbmRzLWFyZS1sdWtld2FybS1vbi1zb2NpYWwtY29tbWVyY2UvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV90ZXJtPUlKWkdZWEJLT1JBRU5LN1FETFZUMjYyM1NFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmMjfUopY0dH9UBSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [RETAIL](~/AAAHagA~/RgRlC899P0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX3Rlcm09SFJCTDQzSlZNWkdYTEdNNUJLUU9GQjJQVFUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [A Path To Reviving Heritage Sports Brands](~/AAAHagA~/RgRlC899P0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9hLXBhdGgtdG8tcmV2aXZpbmctaGVyaXRhZ2Utc3BvcnRzLWJyYW5kcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX3Rlcm09SFJCTDQzSlZNWkdYTEdNNUJLUU9GQjJQVFUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdGl0bGVXBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Robert Williams ~/AAAHagA~/RgRlC899P0TyaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9hLXBhdGgtdG8tcmV2aXZpbmctaGVyaXRhZ2Utc3BvcnRzLWJyYW5kcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX3Rlcm09SFJCTDQzSlZNWkdYTEdNNUJLUU9GQjJQVFUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfaW1hZ2VXBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [Brands like Kappa, K-Way and Superga are dwarfed by sportswear giants, but owner BasicNet is betting on iconic products and collaborations to fuel growth.](~/AAAHagA~/RgRlC899P0TwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9hLXBhdGgtdG8tcmV2aXZpbmctaGVyaXRhZ2Utc3BvcnRzLWJyYW5kcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX3Rlcm09SFJCTDQzSlZNWkdYTEdNNUJLUU9GQjJQVFUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfZGVrVwVzcGNldUIKYyN9SiljR0f1QFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRlC899P0TwaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9hLXBhdGgtdG8tcmV2aXZpbmctaGVyaXRhZ2Utc3BvcnRzLWJyYW5kcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX3Rlcm09SFJCTDQzSlZNWkdYTEdNNUJLUU9GQjJQVFUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfY3RhVwVzcGNldUIKYyN9SiljR0f1QFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Ralph Lauren Sees Faster Growth on Pricing, New Customers](~/AAAHagA~/RgRlC899P0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L3JhbHBoLWxhdXJlbi1zZWVzLWZhc3Rlci1ncm93dGgtb24tcHJpY2luZy1uZXctY3VzdG9tZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMiZ1dG1fdGVybT1VRzNaUkZFTUNaQ1FSR1VHVERXV05MWVVFVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmMjfUopY0dH9UBSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRlC899P0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L3JhbHBoLWxhdXJlbi1zZWVzLWZhc3Rlci1ncm93dGgtb24tcHJpY2luZy1uZXctY3VzdG9tZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzIwMDkyMiZ1dG1fdGVybT1VRzNaUkZFTUNaQ1FSR1VHVERXV05MWVVFVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRlC899P0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKYyN9SiljR0f1QFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRlC899P0SoaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKYyN9SiljR0f1QFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [2022′s Holiday Delivery Challenge: Softening E-Commerce Demand](~/AAAHagA~/RgRlC899P0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsLzIwMjJzLWhvbGlkYXktZGVsaXZlcnktY2hhbGxlbmdlLXNvZnRlbmluZy1lLWNvbW1lcmNlLWRlbWFuZC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX3Rlcm09TU4zNU9RSVlZSkZLUkhUSkhZUUpHQkZVMlUmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzFXBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Halima Aden Plots Her Return to Fashion](~/AAAHagA~/RgRlC899P0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21lZGlhL2hhbGltYS1hZGVuLXBsb3RzLWhlci1yZXR1cm4tdG8tZmFzaGlvbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yMDA5MjImdXRtX3Rlcm09UFFaVkNPSlhJSkQzSklXUkxSQVNDR1lQWkkmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzJXBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) PARTNER CONTENT ~/AAAHagA~/RgRlC899P4QgAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9mYXNoaW9uLXdlZWsvbG9uZG9uLWZhc2hpb24td2Vlay1kZXNpZ25lci1pbnRlcnZpZXdzLXN0ZXBoZW4tc3Rva2V5LXNzLWRhbGV5LW5lbnNpLWRvamFrYS1rbndscy1jaGV0LWxvLWNob3BvdmEtbG93ZW5hLXJpY2hhcmQtcXVpbm4vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV9jb250ZW50PXNwb25zb3JlZF9pbWFnZVcFc3BjZXVCCmMjfUopY0dH9UBSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ How London Designers Are Evolving for Success Today An incubator of talent, London consistently produces new names to know, but the challenges they face in launching a business continue to grow, from consumer expectations on speed-to-market, supply chain blockages, a climate crisis, a pandemic — all with the backdrop of a bleak economic outlook. BoF sits down with Steven Stokey-Daley, Nensi Dojaka, KNWLS' Charlotte Knowles and Alexandre Arsenault, Chet Lo, Emma Chopova and Laura Lowena, and Richard Quinn to discover how they are growing their businesses in a time of uncertainty. [READ MORE](~/AAAHagA~/RgRlC899P4QeAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9mYXNoaW9uLXdlZWsvbG9uZG9uLWZhc2hpb24td2Vlay1kZXNpZ25lci1pbnRlcnZpZXdzLXN0ZXBoZW4tc3Rva2V5LXNzLWRhbGV5LW5lbnNpLWRvamFrYS1rbndscy1jaGV0LWxvLWNob3BvdmEtbG93ZW5hLXJpY2hhcmQtcXVpbm4vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjAwOTIyJnV0bV9jb250ZW50PXNwb25zb3JlZF9jdGFXBXNwY2V1QgpjI31KKWNHR_VAUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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