New Case Study: Can Selfridges Future-Proof the Department Store?

The purpose of stores has shifted — uncover what this means for post-pandemic retail [BoF Logo](~/AAAHagA~/RgRixqH6P0SIaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8wNjA1MjFfUmVnX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZ-xzkYNcNfu5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [4_BoF_Professional_Member_Exclusive_Retail (1).png](~/AAAHagA~/RgRixqH6P0ToaHR0cDovL3d3dy5idXNpbmVzc29mZmFzaGlvbi5jb20vY2FzZS1zdHVkaWVzL2x1eHVyeS9jYW4tc2VsZnJpZGdlcy1mdXR1cmUtcHJvb2YtdGhlLWRlcGFydG1lbnQtc3RvcmUtZG93bmxvYWQtdGhlLWNhc2Utc3R1ZHk_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8wNjA1MjFfUmVnX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZ-xzkYNcNfu5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) Selfridges’ big bet on experiential retail enabled it to carve out a position of strength before the pandemic. Now it will need to adapt its model to a radically changed fashion market to remain a top performer in the post-pandemic world. BoF’s latest case study, [Can Selfridges Future-Proof the Department Store?](~/AAAHagA~/RgRixqH6P0ToaHR0cDovL3d3dy5idXNpbmVzc29mZmFzaGlvbi5jb20vY2FzZS1zdHVkaWVzL2x1eHVyeS9jYW4tc2VsZnJpZGdlcy1mdXR1cmUtcHJvb2YtdGhlLWRlcGFydG1lbnQtc3RvcmUtZG93bmxvYWQtdGhlLWNhc2Utc3R1ZHk_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8wNjA1MjFfUmVnX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZ-xzkYNcNfu5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~), explores how it is rising to this challenge. You can also explore the evolving purpose of stores further by accessing our recent [BoF Professional Summit: What’s a Store For? on-demand](~/AAAHagA~/RgRixqH6P0SfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9zdW1taXQvbGl2ZT91dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1DYXNlX1N0dWR5XzA2MDUyMV9SZWdfQWN0aXZlX0VuZ2FnZWQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKYNn7HORg1w1-7lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). Hear from a panel of experts talking through four different lenses: store as a brand billboard, store as a service touchpoint, store as a community hub and store as an immersive entertainment system. To read the case study and watch the BoF Professional Summit on-demand, become a BoF Professional member today with our 30-day risk-free trial for just £1/$1/€1. Membership includes full access to all BoF Professional content including news, analysis, case studies, masterclasses and digital live events. [READ NOW](~/AAAHagA~/RgRixqH6P0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9sdXh1cnkvY2FuLXNlbGZyaWRnZXMtZnV0dXJlLXByb29mLXRoZS1kZXBhcnRtZW50LXN0b3JlLWRvd25sb2FkLXRoZS1jYXNlLXN0dWR5P3V0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPUNhc2VfU3R1ZHlfMDYwNTIxX1JlZ19BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1Qgpg2fsc5GDXDX7uUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) “Selfridges is crafting its future around the idea of creating a space where people want to spend time — not just to make a purchase.” - Andrew Keith, Managing Director, Selfridges Created exclusively for BoF Professional members, BoF case studies equip you with in-depth analysis of trending business challenges. [View the full case study collection here](~/AAAHagA~/RgRixqH6P0SmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3Byb2Zlc3Npb25hbC9jYXNlLXN0dWRpZXM_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Q2FzZV9TdHVkeV8wNjA1MjFfUmVnX0FjdGl2ZV9FbmdhZ2VkJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZ-xzkYNcNfu5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). 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