Register now to join the livestream [BoF Logo](~/AAAHagA~/RgRivWa3P0SLaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWl0MjAyMV8yOTA2MjFfUmVnX0VuZ2FnZWRfTWFya2V0aW5nJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZt-HaYO74OhZSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)
   [June21Summit_HeroBanner.png](~/AAAHagA~/RgRivWa3P0TQaHR0cHM6Ly93d3cuZXZlbnRicml0ZS5jby51ay9lL2JvZi1wcm9mZXNzaW9uYWwtc3VtbWl0LXdoYXRzLWEtc3RvcmUtZm9yLXJlZ2lzdHJhdGlvbi0xNTA2OTgwNDg5MjE_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWl0MjAyMV8yOTA2MjFfUmVnX0VuZ2FnZWRfTWFya2V0aW5nJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZt-HaYO74OhZSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)   Dear {NAME}, Today is your last chance to register to join us at the BoF Professional Summit: What’s a Store For? Broadcasting live from Selfridges in London from 2pm BST tomorrow, Imran Amed will be joined by leaders from brands including Selfridges, SSense, Allure and Nordstrom, to outline a new playbook for post-pandemic retail. The final agenda and session times can be found below. Access to the Summit is exclusive to BoF Professional members. Register now to reserve your place and receive further details on our trial membership offer. The BoF Professional Summit is hosted in partnership with Afterpay and WS Development.   [REGISTER NOW](~/AAAHagA~/RgRivWa3P0TQaHR0cHM6Ly93d3cuZXZlbnRicml0ZS5jby51ay9lL2JvZi1wcm9mZXNzaW9uYWwtc3VtbWl0LXdoYXRzLWEtc3RvcmUtZm9yLXJlZ2lzdHJhdGlvbi0xNTA2OTgwNDg5MjE_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWl0MjAyMV8yOTA2MjFfUmVnX0VuZ2FnZWRfTWFya2V0aW5nJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZt-HaYO74OhZSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) AGENDA: 14:00 BST / 09:00 EDT / 06:00 PDT
Opening Remarks 14:10 BST / 09:10 EDT / 06:10 PDT
How can Selfridges Future-Proof the Department Store?
Andrew Keith, Managing Director, Selfridges 14:40 BST / 09:40 EDT / 06:40 PDT
The Store as a Brand Billboard
Michelle Lee, Editor-in-Chief, Allure
Tricia Ruane, Head of E-Commerce Merchandise and Branded Property, Global, Condé Nast 15:15 BST / 10:15 EDT / 07:15 PDT
The Store as Immersive Entertainment
Krishna Nikhil, Chief Merchandising & Chief Marketing Officer, SSense
Web Smith, Founder, 2PM 15:45 BST / 10:45 EDT / 07:45 PDT
The Store as a Service Touchpoint
Adam Levene, Founder, Hero
Elyse Walker, Founder & Chief Executive, Elysewalker
Dan Schoening, Vice President of Business Strategy & Operations, Nordstrom Inc 16:15 BST / 11:15 EDT / 08:15 PDT
The Store as a Community Hub
Edison Chen, Founder & Creative Director, Clot
Samantha David, President, WS Development 16:45 BST / 11:45 EDT / 08:45 PDT
Using Customer Data to Drive Retail Experiences
Nick Molnar, Co-Founder & Co-Chief Executive, Afterpay 16:55 BST / 11:55 EDT / 08:55 PDT
The Most Important Metric in Retail
Jessica Couch, Co-Founder, Fayetteville Road
Brittany Hicks, Co-Founder, Fayetteville Road
Alexei Agratchev, Co-Founder & Chief Executive, RetailNext 17:25 BST / 12:25 EDT / 09:25 PDT
Key Learnings & Closing Remarks
Doug Stephens, Founder, Retail Prophet
Imran Amed, Founder & Chief Executive, The Business of Fashion
   [REGISTER NOW](~/AAAHagA~/RgRivWa3P0TQaHR0cHM6Ly93d3cuZXZlbnRicml0ZS5jby51ay9lL2JvZi1wcm9mZXNzaW9uYWwtc3VtbWl0LXdoYXRzLWEtc3RvcmUtZm9yLXJlZ2lzdHJhdGlvbi0xNTA2OTgwNDg5MjE_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWl0MjAyMV8yOTA2MjFfUmVnX0VuZ2FnZWRfTWFya2V0aW5nJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZt-HaYO74OhZSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)
[AP-02.png](~/AAAHagA~/RgRivWa3P0SmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvYWZ0ZXJwYXk_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWl0MjAyMV8yOTA2MjFfUmVnX0VuZ2FnZWRfTWFya2V0aW5nJnV0bV9jb250ZW50PVcFc3BjZXVCCmDZt-HaYO74OhZSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)
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