Unpacking Tommy Hilfiger's Success

Drunk Elephant's Next Moves [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST ADVERTISEMENT [BoF | Fashion's Gender Gap | Feb 17,18,21,22]( THE UPFRONT Dear BoF Community, Tommy Hilfiger's run over the past decade is virtually unmatched in American fashion. Where brands like Michael Kors, Ralph Lauren and Calvin Klein have had their ups and downs, Hilfiger has mainly seen growth. His secret? By focusing on selling high-octane Americana to non-Americans, he has inoculated his brand from both shifting trends and the decline of US wholesale retail. In [today's must-read BoF Professional feature]( Chantal Ferandez unpacks Tommy Hilfiger's winning formula. And after you've read all about Tommy, check out Rachel Strugatz's exclusive look at [Shiseido's plans for Drunk Elephant]( the clean skin-care brand it bought for $845 million last year. Brian Baskin, News and Features Editor TODAY'S MUST READ [Intelligence]( [Why Tommy Hilfiger Is Still Standing]( BY Chantal Fernandez [The all-American apparel retailer is facing more competition in more regions than ever before, but marketing stunts like see-now-buy-now runway shows continue to pay off. What's the secret?]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [The Business of Beauty]( [Drunk Elephant Got the Big Fancy Exit. Now What?]( BY Rachel Strugatz [Shiseido’s $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here’s how the Japanese conglomerate plans to turn its new brand into a global powerhouse.Â]( To access this article, become a BoF Professional Member [JOIN]( [News & Analysis]( [Chanel Is Doubling Down on Blockbuster Shows, Despite China Setback]( BY Sarah Kent [The luxury brand has had to rethink ambitious plans to restage its Métiers d’Art show in both London and Beijing this summer following the coronavirus outbreak, but it’s still betting on replica shows to connect with customers.]( To access this article, become a BoF Professional Member [JOIN]( [Ready-to-Wear Autumn 2020]( [Victoria Beckham's Rebellion]( BY Tim Blanks [It felt like there will be much more to come as Beckham lets herself go.]( [Ready-to-Wear Autumn 2020]( [In London, Has Britannia Lost Its Cool?]( BY Osman Ahmed [It may not be the end of empire just yet, but London’s once-imperial fashion kudos is slipping.]( LESSON OF THE DAY [Intelligence]( [How to Create an Inclusive Workplace]( BY Tamison O'Connor [Employees who feel comfortable and engaged make for a more productive and innovative workforce. Here’s how to make meaningful change in your company.]( To access this article, become a BoF Professional Member [JOIN]( [LONDON FASHION WEEK]( [Simone Rocha’s Saintly Secret]( [Rocha’s clothes are often beautiful, but they get their weight, their haunting gravitas, from the melancholy that steeps her work.]( [DAILY DIGEST Fashion News from Around the Web]( 1 [What Can You Do About Fast Fashion?]( [THE SUNDAY TIMES]( 2 [Silicon Valley VCs Hit Pause on China]( [NIKKEI ASIAN REVIEW]( 3 [Vogue China Editor Angelica Cheung on Finding Strength in a Health Crisis]( [BRITISH VOGUE]( 4 [Activate This ‘Bracelet of Silence,’ and Alexa Can’t Eavesdrop]( [THE NEW YORK TIMES]( 5 [Anya Hindmarch on Her 'Plastic Bag']( [THE GUARDIAN]( [BoF CAREERS - FEATURED JOBS]( [Digital Merchandiser (f/m/d)]( [Mytheresa]( Munich, Germany [Apparel Graphic Designer, Girlswear]( [Old Navy]( San Francisco, United States [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom