Imran Amed’s Weekly Letter: ✨ Brand Magic

The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track. ~/AAAHagA~/RgRoM_eLP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI1MDUyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRoM_eLP0S1aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdGhlLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tMjAyNC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX2NvbnRlbnQ9YWRfc2xvdFcFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: SATURDAY, MAY 25, 2024 VENICE — How did Miu Miu generate revenue growth of 89 percent in the first quarter of the year even as the rest of the luxury sector struggled to maintain its post-pandemic momentum? What will it take for Gucci to get back on track after its sales contracted by 18 percent over the same period? And why does Bottega Veneta choose not to participate in the race for attention on social media? Just before luxury brand CEOs took to the stage to address these questions at the FT Business of Luxury Summit in Venice this week, BoF unveiled the second iteration of The BoF Brand Magic Index, a new brand measurement tool co-created by BoF Insights and data and AI insights company Quilt.AI. Our [new report](~/AAAHagA~/RgRoM_eLP4QCAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtYnJhbmQtbWFnaWMtaW5kZXgtdm9sWyVFMiU4MCVBNl14dXJ5LWJyYW5kcy1yYW5raW5nLWRpb3ItbG91aXMtdnVpdHRvbi12ZXJzYWNlLXF1aWx0LWFpLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI1MDUyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) is chock-full of insights for anyone interested in luxury brand management, including an updated methodology building on the first edition of the report we unveiled in September 2023. In case you missed it, Dior, Louis Vuitton and Versace ranked in the top three brands this time around. You can see the [results here](~/AAAHagA~/RgRoM_eLP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtYnJhbmQtbWFnaWMtaW5kZXgtdm9sdW1lLXR3by1mYXNoaW9uLWx1eHVyeS1icmFuZHMtcmFua2luZy1kaW9yLWxvdWlzLXZ1aXR0b24tdmVyc2FjZS1xdWlsdC1haS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). The full 178 page report, including 50 brand profiles, is available to our [Executive Members](~/AAAHagA~/RgRoM_eLP0S3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP2ZlYXR1cmU9aW5zaWdodHMtcmVwb3J0JnV0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). Although my days as a management consultant are long behind me, my favourite new addition to our new report is [The BoF Brand Magic Matrix](~/AAAHagA~/RgRoM_eLP0Q0aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0M3UEI5SllTUW9tLz9pbWdfaW5kZXg9MVcFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). I have not lost my love for a good 2x2 matrix! This provides a visual depiction of 47 of the 50 brands we analysed along two of our three core metrics: - Alignment: We measure how clear a brand’s identity is to customers, based on the analysis of brand and user-generated content on Instagram, TikTok and YouTube, using proprietary AI models created by Quilt.AI. We look at how customers communicate about a brand and compare that to the way the brand talks about itself. The greater alignment, the higher the score. - Engagement: To determine how effective a brand is in inspiring customers, we measure a brand’s engagement rate on Instagram and how much user-generated content customers create about a brand on TikTok. This indicates how much buzz a brand is creating, irrespective of the actual size of its following, enabling us to more fairly compare brands of different sizes. Decoding The Magic of Miu Miu [Miu Miu](~/AAAHagA~/RgRoM_eLP0SeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29yZ2FuaXNhdGlvbnMvbWl1LW1pdS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~), which appears in the top right quadrant of The BoF Brand Magic Matrix, is one of the 14 Magical Brands that have found alignment with their customers, while also generating meaningful engagement from fans, followers and customers online. How have they done this? According to Prada Group CEO Andrea Guerra who spoke at the Financial Times Summit, the key to luxury brand management is carefully managing the key “tension of who you are and who you would like to be in the future.” This is exactly what The BoF Brand Magic Matrix measures, providing insight into how effectively brands balance the timelessness of their identity with the timeliness of the culture. [→ READ MORE](~/AAAHagA~/RgRoM_eLP0S5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL21hcmtldGluZy1wci93aGF0LW1ha2VzLWEtYnJhbmQtbWFnaWNhbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) TOP STORIES [LUXURY](~/AAAHagA~/RgRoM_eLP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09MlZDNVpNRzRJNUYzRkk2R0s0SFU3QzNMUUUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [The Existential Threat to Independent Brands](~/AAAHagA~/RgRoM_eLP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9sdXh1cnkvdGhlLWV4aXN0ZW50aWFsLXRocmVhdC10by1pbmRlcGVuZGVudC1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPTJWQzVaTUc0STVGM0ZJNkdLNEhVN0MzTFFFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Joan Kennedy ~/AAAHagA~/RgRoM_eLP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9sdXh1cnkvdGhlLWV4aXN0ZW50aWFsLXRocmVhdC10by1pbmRlcGVuZGVudC1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPTJWQzVaTUc0STVGM0ZJNkdLNEhVN0MzTFFFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [This week, The Vampire’s Wife announced its closure and Dion Lee called in administrators, only days after Mara Hoffman said it was shutting down and Roksanda narrowly escaped administration. Many more may follow.](~/AAAHagA~/RgRoM_eLP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9sdXh1cnkvdGhlLWV4aXN0ZW50aWFsLXRocmVhdC10by1pbmRlcGVuZGVudC1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPTJWQzVaTUc0STVGM0ZJNkdLNEhVN0MzTFFFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoM_eLP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9sdXh1cnkvdGhlLWV4aXN0ZW50aWFsLXRocmVhdC10by1pbmRlcGVuZGVudC1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPTJWQzVaTUc0STVGM0ZJNkdLNEhVN0MzTFFFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [LUXURY](~/AAAHagA~/RgRoM_eLP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9sdXh1cnk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09TEdCMjZBNTZZNUMzWE1WWENVQU1SQUVBT1EmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Chanel Defies Luxury Slowdown as Annual Sales Surge to $20 Billion](~/AAAHagA~/RgRoM_eLP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvY2hhbmVsLWRlZmllcy1sdXh1cnktc2xvd2Rvd24tYXMtYW5udWFsLXNhbGVzLXN1cmdlLXRvLTIwLWJpbGxpb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPUxHQjI2QTU2WTVDM1hNVlhDVUFNUkFFQU9RJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Robert Williams ~/AAAHagA~/RgRoM_eLP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvY2hhbmVsLWRlZmllcy1sdXh1cnktc2xvd2Rvd24tYXMtYW5udWFsLXNhbGVzLXN1cmdlLXRvLTIwLWJpbGxpb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPUxHQjI2QTU2WTVDM1hNVlhDVUFNUkFFQU9RJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The French couture house reported revenues up 16 percent in 2023 and plans to increase capital expenditure by as much as 50 percent in 2024.](~/AAAHagA~/RgRoM_eLP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvY2hhbmVsLWRlZmllcy1sdXh1cnktc2xvd2Rvd24tYXMtYW5udWFsLXNhbGVzLXN1cmdlLXRvLTIwLWJpbGxpb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPUxHQjI2QTU2WTVDM1hNVlhDVUFNUkFFQU9RJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoM_eLP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9sdXh1cnkvY2hhbmVsLWRlZmllcy1sdXh1cnktc2xvd2Rvd24tYXMtYW5udWFsLXNhbGVzLXN1cmdlLXRvLTIwLWJpbGxpb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPUxHQjI2QTU2WTVDM1hNVlhDVUFNUkFFQU9RJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [DIRECT-TO-CONSUMER](~/AAAHagA~/RgRoM_eLP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9kaXJlY3QtdG8tY29uc3VtZXI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09U0lVU0U1T1hJRkVPSEs1SzNEWkRUTlo0NFEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Why Legacy Labels Still Want to Be DTC Brands](~/AAAHagA~/RgRoM_eLP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2hvbGVzYWxlLWJyYW5kcy1zdGlsbC13YW50LXRvLWJlLWR0Yy1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPVNJVVNFNU9YSUZFT0hLNUszRFpEVE5aNDRRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RpdGxlVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Malique Morris ~/AAAHagA~/RgRoM_eLP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2hvbGVzYWxlLWJyYW5kcy1zdGlsbC13YW50LXRvLWJlLWR0Yy1icmFuZHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPVNJVVNFNU9YSUZFT0hLNUszRFpEVE5aNDRRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2ltYWdlVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.](~/AAAHagA~/RgRoM_eLP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aG9sZXNhbGUtYnJhbmRzLXN0aWxsLXdhbnQtdG8tYmUtZHRjLWJyYW5kcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09U0lVU0U1T1hJRkVPSEs1SzNEWkRUTlo0NFEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfZGVrVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoM_eLP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aG9sZXNhbGUtYnJhbmRzLXN0aWxsLXdhbnQtdG8tYmUtZHRjLWJyYW5kcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09U0lVU0U1T1hJRkVPSEs1SzNEWkRUTlo0NFEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfY3RhVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [RETAIL](~/AAAHagA~/RgRoM_eLP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09TFZJNTU1QjY3QkE3REdGVUNRUUo3SVBISVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdG9waWNXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals](~/AAAHagA~/RgRoM_eLP0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9uaWtlLWFkaWRhcy13bmJhLXNpZ25hdHVyZS1zbmVha2Vycy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09TFZJNTU1QjY3QkE3REdGVUNRUUo3SVBISVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Daniel-Yaw Miller [Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.](~/AAAHagA~/RgRoM_eLP0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9uaWtlLWFkaWRhcy13bmJhLXNpZ25hdHVyZS1zbmVha2Vycy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09TFZJNTU1QjY3QkE3REdGVUNRUUo3SVBISVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfZGVrVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoM_eLP0TqaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9uaWtlLWFkaWRhcy13bmJhLXNpZ25hdHVyZS1zbmVha2Vycy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNTA1MjQmdXRtX3Rlcm09TFZJNTU1QjY3QkE3REdGVUNRUUo3SVBISVkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [SUSTAINABILITY](~/AAAHagA~/RgRoM_eLP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9zdXN0YWluYWJpbGl0eT91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI1MDUyNCZ1dG1fdGVybT01U1hOWjRXNFFWQkJOR0xTNERUM05LUUlPSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV90b3BpY1cFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [How to Grow a Fashion Brand Without Trashing the Planet](~/AAAHagA~/RgRoM_eLP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL3N1c3RhaW5hYmlsaXR5L3B1bWEtZW1pc3Npb25zLWdyb3d0aC1zdXN0YWluYWJsZS1mYXNoaW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI1MDUyNCZ1dG1fdGVybT01U1hOWjRXNFFWQkJOR0xTNERUM05LUUlPSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV90aXRsZVcFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Kenneth Pucker [Over the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker.](~/AAAHagA~/RgRoM_eLP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL3N1c3RhaW5hYmlsaXR5L3B1bWEtZW1pc3Npb25zLWdyb3d0aC1zdXN0YWluYWJsZS1mYXNoaW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI1MDUyNCZ1dG1fdGVybT01U1hOWjRXNFFWQkJOR0xTNERUM05LUUlPSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV9kZWtXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRoM_eLP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL3N1c3RhaW5hYmlsaXR5L3B1bWEtZW1pc3Npb25zLWdyb3d0aC1zdXN0YWluYWJsZS1mYXNoaW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI1MDUyNCZ1dG1fdGVybT01U1hOWjRXNFFWQkJOR0xTNERUM05LUUlPSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNV9jdGFXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRoM_eLP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRoM_eLP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZlGLclFmYZh5uVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) MULTIMEDIA [PODCAST](~/AAAHagA~/RgRoM_eLP0TBaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3BvZGNhc3RzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjUwNTI0JnV0bV90ZXJtPUVBNENOVDZNUVJDSlBMQkFQSExOVkRYVUk0JnV0bV9jb250ZW50PW11bHRpbWVkaWFfMV90b3BpY1cFc3BjZXVCCmZRi3JRZmGYeblSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [The BoF Podcast | Charles Jeffrey on 10 Years of Loverboy](~/AAAHagA~/RgRoM_eLP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9wb2RjYXN0cy9jcmVhdGl2ZS1jbGFzcy90aGUtYm9mLXBvZGNhc3QtY2hhcmxlcy1qZWZmcmV5LW9uLTEwLXllYXJzLW9mLWxvdmVyYm95Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI1MDUyNCZ1dG1fdGVybT1FQTRDTlQ2TVFSQ0pQTEJBUEhMTlZEWFVJNCZ1dG1fY29udGVudD1tdWx0aW1lZGlhXzFfdGl0bGVXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Imran Amed ~/AAAHagA~/RgRoM_eLP4QJAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9wb2RjYXN0cy9jcmVhdGl2ZS1jbGFzcy90aGUtYm9mLXBvZGNhc3QtY2hhcmxlcy1qZWZmcmV5LW9uLTEwLXllYXJzLW9mLWxvdmVyYm95Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI1MDUyNCZ1dG1fdGVybT1FQTRDTlQ2TVFSQ0pQTEJBUEhMTlZEWFVJNCZ1dG1fY29udGVudD1tdWx0aW1lZGlhXzFfaW1hZ2VXBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ PARTNER CONTENT ~/AAAHagA~/RgRoM_eLP0QgaHR0cHM6Ly93d3cub3VkZmFzaGlvbnRhbGtzLmNvbS9XBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Oud Fashion Talks Returns this October The highly anticipated third edition of Oud Fashion Talks is returning to Kuwait in October 2024 at the Abdullah AlSalem Cultural Center. Oud Fashion Talks is a visionary summit that unites global experts to forge connections between the international fashion industry and Kuwait’s creative talents. At this year’s event, attendees can expect a full day of engaging panels, interactive workshops, unique pop-up shops and more, all set against the backdrop of the renowned museum. [LEARN MORE](~/AAAHagA~/RgRoM_eLP0QgaHR0cHM6Ly93d3cub3VkZmFzaGlvbnRhbGtzLmNvbS9XBXNwY2V1QgpmUYtyUWZhmHm5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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