Masterclass — How to Create Cultural Moments on Any Budget

Join us on Thursday, May 16 at 16:00 BST / 11:00 EDT   ~/AAAHagA~/RgRoHI_3P0SkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz9saWQ9ejBvaGF1YmVlODYzJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1hc3RlcmNsYXNzX0xhdW5jaF8wNzA1MjRfQ3VsdHVyYWxfTW9tZW50cyZ1dG1fY29udGVudD1XBXNwY2V1QgpmNfcKOmYKFVkeUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~   ~/AAAHagA~/RgRoHI_3P0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9tYXJrZXRpbmctcHIvbWFzdGVyY2xhc3MtaG93LXRvLWNyZWF0ZS1jdWx0dXJhbC1tb21lbnRzLW9uLWFueS1idWRnZXQvP2xpZD14dGMxbWVxa3YxbWkmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TWFzdGVyY2xhc3NfTGF1bmNoXzA3MDUyNF9DdWx0dXJhbF9Nb21lbnRzJnV0bV9jb250ZW50PVcFc3BjZXVCCmY19wo6ZgoVWR5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Dear {NAME}, Creating marketing that is centred around culture — from sports to Hollywood to events — offers brands a chance to team up with a person or asset that already has an enthusiastic audience. When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But creating a cultural moment is not easy. Brands need to find the partnership that strikes the balance between perfectly fitting yet remaining unexpected. Join us for our next BoF Professional Masterclass on Thursday, May 16 at 16:00 BST / 11:00 EDT as BoF's Diana Pearl, along with a panel of experts, breaks down how brands can identify the right cultural figure or asset to partner with, which channels are best for bringing partnerships to life, and what tools are needed for measuring a cultural moment's impact. 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