What’s Behind DTC’s Sudden Obsession With Indie Fashion

India’s Ultra-Competitive Beauty Market; Shein’s Profits Double ~/AAAHagA~/RgRn7hpAP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAyMDQyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRn7hpAP0QWaHR0cHM6Ly9ib2YudG8vNGFnRzluQ1cFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: TUESDAY, APRIL 2, 2024 - Everlane and Warby Parker are unveiling [collaborations with independent designers at a critical moment](~/AAAHagA~/RgRn7hpAP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci93aHktd2FyYnktcGFya2VyLWV2ZXJsYW5lLWNvbGxhYm9yYXRlLXdpdGgtaW5kZXBlZGVudC1kZXNpZ25lcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZgVAlQtmgnlnC1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) for both DTC brands’ growth. - Calvin Klein and Tommy Hilfiger owner PVH’s shares plunged after it [projected sales would fall](~/AAAHagA~/RgRn7hpAP0TBaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3B2aC10dW1ibGVzLTIwLW9uLXdhcm5pbmctb2YtZXVyb3BlLXdlYWtuZXNzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAyMDQyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)in the coming year. - International brands with eye on India’s beauty market are[coming up against fierce local competition.](~/AAAHagA~/RgRn7hpAP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctaG9tZWdyb3duLWluZGlhbi1icmFuZHMtcGxhbi1uZXctbGF1bmNoZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZgVAlQtmgnlnC1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Rita Ora is joining the celebrity beauty boom](~/AAAHagA~/RgRn7hpAP0S3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9yaXRhLW9yYS1oYWlyY2FyZS1saW5lLXR5cGViZWEvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZgVAlQtmgnlnC1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) with Typebea, a hair care line geared towards repairing and growing damaged hair. - [Shein doubled profits to $2 billion in 2023](~/AAAHagA~/RgRn7hpAP0TaaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2Zhc3QtZmFzaGlvbi1yZXRhaWxlci1zaGVpbi1kb3VibGVzLXByb2ZpdHMtYXMtaXQtYXdhaXRzLWlwby1hcHByb3ZhbC8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMjA0MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmBUCVC2aCeWcLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~), on sales of about $45 billion, The Financial Times reports. TOP STORIES [DIRECT-TO-CONSUMER](~/AAAHagA~/RgRn7hpAP0TRaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9kaXJlY3QtdG8tY29uc3VtZXI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMjA0MjQmdXRtX3Rlcm09QU9CQkJaREVGNUJBN0NJWlVWQUdHM1ZNN1UmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpmBUCVC2aCeWcLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [What’s Behind DTC’s Sudden Obsession With Indie Fashion](~/AAAHagA~/RgRn7hpAP4QUAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2h5LXdhcmJ5LXBhcmtlci1ldmVybGFuZS1jb2xsYWJvcmF0ZS13aXRoLWluZGVwZWRlbnQtZGVzaWduZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAyMDQyNCZ1dG1fdGVybT1BT0JCQlpERUY1QkE3Q0laVVZBR0czVk03VSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90aXRsZVcFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Malique Morris ~/AAAHagA~/RgRn7hpAP4QUAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2h5LXdhcmJ5LXBhcmtlci1ldmVybGFuZS1jb2xsYWJvcmF0ZS13aXRoLWluZGVwZWRlbnQtZGVzaWduZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAyMDQyNCZ1dG1fdGVybT1BT0JCQlpERUY1QkE3Q0laVVZBR0czVk03VSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9pbWFnZVcFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.](~/AAAHagA~/RgRn7hpAP4QSAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2h5LXdhcmJ5LXBhcmtlci1ldmVybGFuZS1jb2xsYWJvcmF0ZS13aXRoLWluZGVwZWRlbnQtZGVzaWduZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAyMDQyNCZ1dG1fdGVybT1BT0JCQlpERUY1QkE3Q0laVVZBR0czVk03VSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9kZWtXBXNwY2V1QgpmBUCVC2aCeWcLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRn7hpAP4QSAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9kaXJlY3QtdG8tY29uc3VtZXIvd2h5LXdhcmJ5LXBhcmtlci1ldmVybGFuZS1jb2xsYWJvcmF0ZS13aXRoLWluZGVwZWRlbnQtZGVzaWduZXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAyMDQyNCZ1dG1fdGVybT1BT0JCQlpERUY1QkE3Q0laVVZBR0czVk03VSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1QgpmBUCVC2aCeWcLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BEAUTY](~/AAAHagA~/RgRn7hpAP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMjA0MjQmdXRtX3Rlcm09T0dMU05ERVBGRkNZM1AyTVdRSDVGRlJPUEUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpmBUCVC2aCeWcLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How Homegrown Indian Beauty Brands Are Plotting Their Next Launch](~/AAAHagA~/RgRn7hpAP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctaG9tZWdyb3duLWluZGlhbi1icmFuZHMtcGxhbi1uZXctbGF1bmNoZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPU9HTFNOREVQRkZDWTNQMk1XUUg1RkZST1BFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZgVAlQtmgnlnC1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Sneha Mankani ~/AAAHagA~/RgRn7hpAP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctaG9tZWdyb3duLWluZGlhbi1icmFuZHMtcGxhbi1uZXctbGF1bmNoZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPU9HTFNOREVQRkZDWTNQMk1XUUg1RkZST1BFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZgVAlQtmgnlnC1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The global industry is turning its attention towards India with a slew of international brands bringing their best-selling products to the subcontinent. But local lines are leveraging their close proximity to the customer to produce products that have a perfect market fit for regional shoppers and the diaspora alike.](~/AAAHagA~/RgRn7hpAP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctaG9tZWdyb3duLWluZGlhbi1icmFuZHMtcGxhbi1uZXctbGF1bmNoZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPU9HTFNOREVQRkZDWTNQMk1XUUg1RkZST1BFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRn7hpAP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctaG9tZWdyb3duLWluZGlhbi1icmFuZHMtcGxhbi1uZXctbGF1bmNoZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPU9HTFNOREVQRkZDWTNQMk1XUUg1RkZST1BFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) ~/AAAHagA~/RgRn7hpAP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctaG9tZWdyb3duLWluZGlhbi1icmFuZHMtcGxhbi1uZXctbGF1bmNoZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPU9HTFNOREVQRkZDWTNQMk1XUUg1RkZST1BFJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [BEAUTY](~/AAAHagA~/RgRn7hpAP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMjA0MjQmdXRtX3Rlcm09RkdTU0JTRzdGTkdGVk5PTE9VRDJSVkNOTDQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1QgpmBUCVC2aCeWcLUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Rita Ora Launches Hair Care Line](~/AAAHagA~/RgRn7hpAP0TnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9yaXRhLW9yYS1oYWlyY2FyZS1saW5lLXR5cGViZWEvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPUZHU1NCU0c3Rk5HRlZOT0xPVUQyUlZDTkw0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RpdGxlVwVzcGNldUIKZgVAlQtmgnlnC1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Daniela Morosini ~/AAAHagA~/RgRn7hpAP0TnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9yaXRhLW9yYS1oYWlyY2FyZS1saW5lLXR5cGViZWEvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPUZHU1NCU0c3Rk5HRlZOT0xPVUQyUlZDTkw0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2ltYWdlVwVzcGNldUIKZgVAlQtmgnlnC1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Typebea was created as a joint venture with Australian beauty entrepreneur Anna Lahey.](~/AAAHagA~/RgRn7hpAP0TlaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9yaXRhLW9yYS1oYWlyY2FyZS1saW5lLXR5cGViZWEvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPUZHU1NCU0c3Rk5HRlZOT0xPVUQyUlZDTkw0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX2Rla1cFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ 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Approval](~/AAAHagA~/RgRn7hpAP4QKAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3JldGFpbC9mYXN0LWZhc2hpb24tcmV0YWlsZXItc2hlaW4tZG91Ymxlcy1wcm9maXRzLWFzLWl0LWF3YWl0cy1pcG8tYXBwcm92YWwvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPU1FSzRPQ0dYNUZGV1pMRk9VR0tMWVFFTTRFJnV0bV9jb250ZW50PXRvcF9zdG9yeV80X3RpdGxlVwVzcGNldUIKZgVAlQtmgnlnC1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRn7hpAP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3JldGFpbC9mYXN0LWZhc2hpb24tcmV0YWlsZXItc2hlaW4tZG91Ymxlcy1wcm9maXRzLWFzLWl0LWF3YWl0cy1pcG8tYXBwcm92YWwvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDIwNDI0JnV0bV90ZXJtPU1FSzRPQ0dYNUZGV1pMRk9VR0tMWVFFTTRFJnV0bV9jb250ZW50PXRvcF9zdG9yeV80X2N0YVcFc3BjZXVCCmYFQJULZoJ5ZwtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just 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