The secret of the $1,000 eBook

One of my main “inspirations” for selling high-priced books, newsletters, and other content via email over the years has been the late, great marketer: Jim Straw Jim Straw was a true entrepreneur. He did it all — from owning a bank to owning an import/export business, to online affiliate marketing which he was exceptionally good at. And I specifically remember the offer that flipped me to the Straw-side of the Force: His $1,000 eBook. Or, more accurately, $995.00 eBook. 160-pages, pdf, nothing physical or particularly meaty. And last I heard, he moved 12 to 15 copies per month. And with only a butt-fugly plain text sales page, daily emails, & PayPal. No printing or fulfillment costs. No shipping headaches, and no hard costs. He also did not offer refund guarantees, either. And he sold them offers with the smooth confidence of a true professional, without flinching, apology, or explanation. It just don’t get more efficient than that. How did he “get away” with all that? There were a lot of things he did. But while I never knew the guy personally, and I can’t say for sure what was going through his mind when he sold his obnoxiously high priced eBook, there was one thing he did in his daily emails that I believe helped him move not just copies of that expensive eBook but all his other offers too — big, small, or mid. He did not even write long emails, either. Most were very short (all above the fold). But he put this interesting little “twist” on them that helped him do a ho’ bunch (as he’d say) of selling. What I believe he did requires no long explanation, either. But it is one of those things that separates the boys from the girls in emails. I talk a little about (again, no long explanation needed) this in my course: “Email Bastard!” We are selling it for chump change until tomorrow’s deadline. (Friday 5/10 at midnight EDT) And you can read all about it here: [https∶//www.EmailPlayers.com/bastard]( Ben Settle P.S. This course is made up of multiple talks I’ve done at various events people paid not a little bit of money to attend. And some of the info inside has been included in other offers I’ve sold over the years. So read the sales letter carefully before buying if you don’t want to just end up buying the same information all over again. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA