[VIDEO] What do birds and beef have in common?

Cattle Ranchers + Bird Lovers = More Bird-safe Habitat [National Audubon Society]( [Our Farm-to-Table Approach to Conservation]( What do birds and beef have in common? More than you might think. And Marshall E. Johnson, VP of Audubon’s Conservation Ranching Initiative, sees big possibilities in connecting bird-lovers with ranchers who create habitat. Grassland birds are some of the most imperiled in the world. In fact, the latest science shows a 53 percent reduction in grassland bird populations since 1970—that’s more than 720 million birds. With an estimated 90 percent of North America’s grasslands owned or managed by ranchers, Johnson realized that farmers and consumers can be a part of the solution to this bird crisis. The answer is Audubon’s Conservation Ranching Initiative, which rewards cattle ranchers for regenerative practices and empowers consumers to support those ranchers and their environmental potential. Watch Marshall tell the story of how this program is creating a brighter future for grassland birds by creating millions of new acres of habitat. [Watch Now]( Interested in learning more? [Join us for a free one-hour webinar]( tomorrow, August 6 at 7 pm ET, to hear from Marshall, along with best-selling environment and food author [Diana Rodgers]( our partners Blue Nest Beef, and other ranchers about the initiative’s market-based approach to conservation. CONNECT WITH US [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( [YouTube]( [DONATE]( [ADVOCATE]( National Audubon Society 225 Varick Street, New York, NY 10014 USA [(844) 428-3826](#) | [audubon.org]( © 2020 National Audubon Society, Inc. [Update your email address or unsubscribe](