Is closer than you think ð¤ Heyyyyyyyy, {NAME}, heyyyyy. I hope your February is off to a fierce start. Iâm writing this from 30,000 feet on my way home from an epic week of masterminding (in New Orleans and Miami) with so many inspiring entrepreneurs, founders and authors. My brain is bursting with some epic ideas for the Posse in 2024, so get ready for a wild ride, {NAME}. But first⦠Here is whatâs happening in the Posseverse this month: Copy Posse Launch Pad ð Weâre only 2 weeks into Launch Pad and the wins are already rolling in! ð Yessssssss. Nothing is more powerful than the energy, momentum and accountability you get when you set an intention, bet on yourself and surround yourself with a like-minded community of big dreamers⦠The Launch Pad is magic, and Iâm so proud of my Class of 2024 for going after it ðª If youâre bummed because you missed out on Season 5 (and want to make sure you donât miss out on Season 6), click below to automatically join our exclusive and totally FREE email series⦠[Join The Countdown To Launch Pad Season 6](. Hereâs what you can expect inside your inbox once a month â starting February 1st. Monthly Theme & Copywriting Challenge: Every month from February 2024 to January 2025, youâll get a short exercise to help you hone your copywriting skills and get your creative juices flowing â from marketing psychology and storytelling to writing headlines and hooks. Curated Video Tutorials & Guides: Iâll send you the best how-to copywriting tutorials from the Posse vault to guide your learning. Insider Q&A Clips: Get tailored excerpts and insights from live Q&A and coaching sessions to help you overcome common roadblocks. Launch Pad Stash: Leave the math to us. Every month, weâll remind you how much moola to set aside in your Launch Pad stash so that, come January 2025, your enrollment fee is stress-free. [Click here to automatically join]( this exclusive monthly email series. Get Ready To Hit Your First $10k Month ð¤ Something pretty epic is coming to the Posseverse this April⦠Itâs not a new program⦠Itâs not a masterclass, workbook or YouTube video⦠Itâs something even better. So if youâre a copywriter who wants to consistently land new clients⦠Get more projects and find high-paying retainers⦠Grow your authority, rock discovery calls and STAND OUT as a copywriter today⦠So you can hit your first $10k month (itâs closer than you think)⦠This is going to excite the hell out of you. More details coming soon ð Coming Next on YouTube â
If you havenât checked out [this weekâs YouTube video]( yet, I revealed the #1 copywriting skill that will help you sell anything to anyone (this is a skill that everyone should learn btw â not just copywriters). â
Next week, Iâm sharing a super juicy BTS look at our top 2 performing Facebook Ads from our recent Launch Pad Season 5 promotion. These ads had some staggering ROIs (508% and 921%). Iâm sharing exactly what we did so you can do it, too. â
Need help making your copy more fun and easy to read? Iâm sharing my top tips for formatting copy to increase readability. Plus how you can infuse more personality and empathy into your emails and social captions. â
A look at the most profitable niches for 2024. If youâre wondering where to focus your marketing and outreach efforts this year, this one is for you. â
And finally, weâll end the month with a video EVERY busy copywriter and business owner needs help with⦠inbox management. Iâm giving you all my âinbox zeroâ tips and strategies (for those of you with 1964 unread emails ð¤£). This is going to help you cut out the stress and overwhelm that comes from a neglected inbox. Make sure youâre [subscribed to my YouTube Channel]( so you donât miss a thing. Those are all the updates I have for you this month, {NAME}... What are you most excited about in February? Hit reply to this email and let me know. Talk soon,
Alex P.S. Ok, I just had to share, {NAME}... My big win for this month is my hubby and I bought a house! Eeeeeekkkkkk!! Everything happened so fast â one minute, Jaxon and I are "just seeing whatâs out there"... And the next minute, your girl is an official homeowner. We move in three (very short) weeks. ð± Iâm having so much fun dreaming up ALL the things â where weâll put this, how weâll decorate that, our first dinner party, what my new YouTube studio will look like⦠Also, Iâm obsessing over home organization content so if you find something good, DM me 𤣠If ya want to follow along, watch my [IG stories](. ABOUT: Welcome to the Copy Posse, youâre now part of the raddest, baddest crew of copywriters on the Internet over 500,000 strong. Youâre here because you signed up somewhere on my website and Iâm glad you did. It means youâre like us â a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. Youâre in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and arenât scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which youâre now a part of, yay) I share the techniques and strategies Iâve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex
Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when sheâs not behind her laptop, youâll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania
Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany
Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, youâll find Brittâs brilliant sass all over our content and social channels. Social Media Strategist - Ketevan
The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny
Jenny is a festival junkie, ritual-obsessed, Yoga teacher whoâs equally as passionate about writing words with meaning. Around here, youâll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle
Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory
When sheâs not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, sheâs our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 â 1917 W 4th AveVancouver, BC V6J 1M7
Canada
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