Countdown to Launch Pad ⚡

It’s on, {NAME}. {NAME} – welcome to the first edition of the Countdown to Launch Pad! I’m so glad you’re here, and I’m so proud of you for setting a firm intention to join us next Season 🥳 2025 may feel like a long time away, but you KNOW how it goes… Life takes over, months fly by like weeks, then you wake up one day, and people are saying "Happy New Year" again… And next time that happens, you’ll be ready and excited as hell to ignite your copywriting business. Because I’ll be sliding into your inbox every month to keep you accountable and on track, {NAME}… Hey, what are friends for? 😉 Launch Pad 2025 kicks off in 11 months… This means you have 11 whole months to prepare... And the perfect place to start is up there 👆(in your noggin)… Yup, the theme for February is Mindset. Ok, I know, I know... Mindset isn’t sexy, but truuuuust me when I say – after mentoring thousands of copywriters and freelancers on their journey… The #1 obstacle you’re up against… Is in your own head. I’m a big believer that mindset is literally 90% of everything you do. So here’s your Launch Pad plan for this month… ✍️ Monthly Challenge: Complete [The 6-Figure Mindset Map]( I’ve created a downloadable guide on the 5 key mindset shifts you need to make if you want to transform your life… And take the first step to making your copywriting dreams a reality. [Download Mindset Map]( 👀 Watch: [3 Mindset Shifts To Create The Life & Career Of Your Dreams]( If you need a 2024 pep talk to get in the mood and master your thoughts, I recently shared the 3 mindset shifts that transformed my life. You'll learn my go-to mantra for when I think I’m not good enough… Why I DON’T think comparison is always a bad thing… And the #1 belief I adopted early in my freelancing journey that honestly SAVED my career. [Watch Video]( 💡 Insider Tip: You can’t shift until you start. Here’s what one of my Launch Padders asked me during our Q&A call last week… How do I get into the mindset of being a professional copywriter when I keep having doubts? I get it. It’s scary… But my advice to you is this… Don't worry about future problems and stay focused on the task at hand. The more focused you can stay on honing your skills, learning and improving… And the less you can worry about what hasn’t happened yet… The more likely it is that you’ll stay on track. You can’t shift into the mindset of a professional copywriter until you start. Trust. The. Process. I got you. 🤑 Save: Add To Your Launch Pad Stash Now, {NAME}.... Can you put aside $272 this month? If you can save just $272 a month for the next 11 months, you’ll have collected the full Launch Pad enrollment fee by January 2025… (Or if you save just $79 a month for the next 11 months, you’ll cover the first monthly payment for Launch Pad Season 6!) Even if you can’t manage that much right now, that’s okay. Any little bit makes a big difference. Start small and work your way up. The goal is to build your Launch Pad Stash so that, come January 2025, your enrollment fee is stress-free. Carve out an hour (or less!) over the next few days to complete all the steps in this email… So you keep that fire burning in your heart AND keep yourself accountable to your big goal ❤️‍🔥 (Next month, we’ll dive into some marketing psychology to help you think like a copywriter and get inside the minds of your dream clients and customers…) Happy you're here, {NAME}. xx Alex P.S. – I want to make sure that you’re feeling supported and excited during this Countdown to Launch Pad Season 6, {NAME}. Is there anything you’d like to see in this email series that would give you the Posse Power you need to say YES to yourself this year? Feel free to drop me a note (just reply here) 💌 ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 500,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Update preferences]( or [unsubscribe forever](.