I used to DREAD this, {NAME}...

The scariest thing for new copywriters. One of the scariest things about starting out as a [freelance copywriter]( Is not knowing whether your work is any good. You know what I’m talking about, {NAME}… That dreaded moment of hesitation before you push send on that email to your new client… Should I share this already or should I edit it for the fifth time? Did I get the hook and story right? Did I hit all the key bennies and overcome objections? Is my formatting right? Does my copy even make sense? It's 100% totally normal. Like anything in marketing, it’s really hard to ever know whether you’ve really nailed it or shit the bed 💩 (until it’s often too late)… And it’s really easy to fall into that dread spiral of tweak, edit, tweak, edit, tweak, edit… Bah! I mean, sure… There are AI tools out there that can help you with your grammar, research and ideation… And help you write a pretty decent first draft. But until you’ve gained enough experience to be able to review your own work with a pair of expert eyes… And trust that you got the strategic positioning, customer awareness, campaign structure and open loops just right… It can be daunting to confidently put your work out there. I mean, let’s be real – I still feel that way, too, sometimes. It’s so tremendously helpful to get feedback on your work so you know exactly what and how to improve before you hit send… It’s the ultimate "cheat code" that every copywriter wishes they had. That’s why I’ve baked real-time feedback and accountability into the [Launch Pad program]( {NAME}. Along with the step-by-step video training and guidance you need to create your own impressive and professional portfolio… Every Thursday during the program, you’ll get a live group coaching and critiquing session with the Posse Coaches as they give real-time feedback and offer practical advice… Our coaches are expertly-trained copywriters who built successful businesses after graduating from the Launch Pad… That’s right – they have been in your shoes and know exactly what it takes to start from scratch and turn your passion for writing into full-time freedom, baby. Before the Launch Pad begins, you’ll meet your very own coach, whose #1 goal is to make sure you finish the program strong. They’ll be there to cheer you on every step of the way. But that’s not all, {NAME}... You’re also getting EXTRA live coaching calls with me where I’ll coach you on the major marketing and mindset shifts you need to approach new clients with confidence, own the shit outta your copywriting skills... And ignite your business in 2024. PLUS you'll also get matched with your own Launch Pad Accountability Pod to help you stay committed and on track. Having an Accountability Pod is awesome for getting ongoing support, sharing encouragement and critiquing each other’s work… And who knows, maybe you'll even become lifelong friends like many Launch Padders have in the past 😍 Oh, and let’s not forget that you’ll have direct access to me, the coaches, the Posse team AND your fellow Launch Padders inside our private members group… And I’m telling you – the energy, love and pure Posse Power you’re about to experience is next level. How good will it feel to have the entire Posse in your corner, encouraging you every step of the way and checking in on your progress, challenges and wins? Damn good. But wait, there’s more (you know I love saying that lol…) As a Launch Padder, you’ll also get a full-blown critique on the house. Yup – when you [complete the program]( You can submit one asset from your portfolio (be it your sales page, email campaign, landing page or ads) to get an expert Posse-trained copywriter to review your work and give you 1-on-1 personalized feedback. Just imagine the advantage and peace of mind this will give you when you’re about to push "send" on your portfolio to that new dream client… (Who I will personally introduce you to, btw, thanks to the A-List bonus you also get with the Launch Pad 😉). A Posse Critique is worth $500, {NAME}… And it’s only one of almost $18K worth of extras that you’ll get when you [enroll in the Launch Pad before doors close]( this Sunday at midnight. [Join Launch Pad Season 5]( Alex P.S. — Oh, I almost forgot, {NAME}... When you complete the program, you’ll also get a fully personalized and hand-signed Certificate of Completion from me to verify your participation and completion of the program. This is a hot commodity that you can add to your portfolio, website or LinkedIn profile to help you stand out and land higher-level clients… The Launch Pad is the only program where I offer this. [Join us now (doors close in 2 days)](. If you no longer want to hear about my once-a-year Launch Pad program, that's cool. Just click the "Pause Launch Pad Emails" link below. Don't worry, you'll keep getting other stuff from me, like videos and content. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 500,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Pause Launch Pad Emails]( [Update Preferences]( or [Unsubscribe Forever](.