New copywriters are doomed...

Without this. Season 5 of the Copy Posse Launch Pad opened yesterday for a limited time, {NAME}. In case you’re new around here, the Launch Pad is my [LIVE copywriter coaching program]( and I only open enrollment once a year… So before the doors close until 2025, I wanted to answer a question you might be wondering… What makes this different from any other copywriting program out there? Well, for starters, {NAME}... What you won’t find in the Launch Pad are overused sales tactics, douchey marketing hacks or generic "one-size-fits-all" templates that AI could write… Hell no. Because the secret to igniting your copywriting business in 2024 is NOT about manipulative, robotic or copy-and-paste copywriting 🤮 I mean, let’s get real… There is so much crappy, irrelevant and unreliable content being published right now that the internet has become an even bigger yawn fest than it was before… And that is great news for you… Because the smartest brands and businesses are doubling down on their messaging, branding and storytelling so they can rise up above the noise… And they are looking for real copywriters who can help them. That’s why, in the Launch Pad, I don’t only equip you with foundational copywriting principles and marketing strategies that business owners need now more than ever before… But my team and I will guide you step-by-step as you [write an impressive portfolio]( that oozes with emotion, originality and personality that no tool or fool could ever replicate… And THAT is the #1 must-have for any copywriter who wants to get noticed and paid in 2024… In fact, without a portfolio, new copywriters are doomed... (Yes, I know that was a spicy subject line – I’ll teach you how to write those in the Launch Pad, too 😜) When Nicky Lorenzo, Creative Director and Copywriter at Ogilvy — one of the most legendary advertising agencies in the world — was asked the question: Do you think that having a portfolio is important for copywriters? This was her answer: "You have to have one. It’s not important… you have to have one. It’s not even a question. If you don’t have a portfolio, what are you even doing?" YEAH. But there’s a predicament new copywriters face... One that keeps them stuck when trying to get started and land their dream clients… You can’t get clients without a portfolio, and you can’t build your portfolio without clients. I call this the dreaded copywriter catch-22, {NAME}... But, after the Launch Pad, this will be the farthest worry on your mind… Because you’ll have a complete, cohesive and professional portfolio of marketing assets your future clients will drool over… Even if you have no experience. Even if you have no formal education or writing background. Even if English isn’t your first language. Even if you’ve never even considered yourself a writer. One of my grads, Reem, never thought she’d be able to make a living as a copywriter, especially as a non-native English speaker based in Egypt… The Launch Pad didn’t just give her the skills she needed to start her freelance copywriting business… But the confidence to land high-paying international clients within 1 month of finishing the program. (You can read [Reem’s story here]( along with many more). That’s the power of a Launch Pad portfolio, {NAME}... And THAT is what makes this different from any other copywriting program out there today. Join Launch Pad Season 5 before doors close again for another year. [Join Launch Pad Season 5]( Alex P.S. — {NAME}, the Launch Pad gives you the foundation to create more freedom, income and impact in your life. What you do with it is entirely up to you. Many of my graduates have landed full-time or part-time copywriting jobs after taking the Launch Pad… Others have gone fully freelance and built businesses from the get-go… And others started by doing copywriting "on the side" of their current full-time job or other commitments… The choice is yours. That’s the best part about it! I teach you the skills, you design your dream life… Like Paula, a former finance exec from Spain who started copywriting so she could move to Bali, dive whenever she wanted and write for clients and NGOs (non-profits) she loves. Yahoo. Thiiiis is how we dooooo it. Join [Launch Pad Season 5]( and start designing your dream life. If you no longer want to hear about my once-a-year Launch Pad program, that's cool. Just click the "Pause Launch Pad Emails" link below. Don't worry, you'll keep getting other stuff from me, like videos and content. ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the Internet over 500,000 strong. You’re here because you signed up somewhere on my website and I’m glad you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for marketing and a flair for the written word and you want to channel that passion into a living doing what you love. You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of positive impact across the planet. We believe that the best copywriting combines timeless direct response marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and overused tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules and ruffle-up a few feathers if it means changing the face of marketing for the better. Through my social channels and email list (which you’re now a part of, yay) I share the techniques and strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell products and services that actually help people, without selling out on your values. Get ready for some serious Posse Power coming your way. The team is here to back you up. Founder & Posse Pres - Alex Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very loudly) with her friends and family. Head Copywriter - Tania Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up all sales copy at the Posse. Copywriter - Brittany Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass all over our content and social channels. Social Media Strategist - Ketevan The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast. Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet. Posse Coach - Jenny Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching the Posse. Project Manager - Michelle Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle manages all of our high-level programs and does whatever she can to help our students win. Support Leader - Tory When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor, she’s our go-to meme queen. PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy, and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store and use personal information, provided by you on our website. It also explains how we collect and use non-personal information. By accessing and using our website, you explicitly accept, without limitation or qualification, the collection and use of this information in the manner described in our Privacy Policy. Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree with the way we collect and process personal and non-personal information, please do not use this website. This Policy applies to this website as well as all webpages Company hosts. It regulates the processing of information relating to you and grants both of us various rights with respect to your personal data. It also informs you of how to notify us to stop using your personal information. We are located in Canada. You may be located in a place that has laws that are more restrictive about the collection and use of your personal information. However, by using our website, you agree to be governed by the laws of Canada. If you wish to view our official policies, please visit our website. Alex Cattoni 369 – 1917 W 4th AveVancouver, BC V6J 1M7 Canada [Add us to your address book]( [Pause Launch Pad Emails]( [Update Preferences]( or [Unsubscribe Forever](.